# Direct Electric

**Trade:** Electrical · **Address:** 26 Chestnut St, Gloucester, MA 01930, USA · **Phone:** (781) 799-5067 · **Languages:** English

**Rating: 3.3/5** (medium confidence) — from 14 reviews across 5 sources.
100% of sentiment-scored reviews read net-positive. Last 6 months: 0 reviews, 0 negative.

## The honest read

Direct Electric is a one-man-and-crew Gloucester operation built around its owner, Paul — practically every review names him directly, which is unusual for how consistent the praise is. Fourteen reviews across Google and Thumbtack, running from 2021 through mid-2024, describe him as responsive, on time, and straightforward about pricing, with several customers saying they've used him more than once and plan to keep calling him.

The jobs described go well beyond bulb-and-switch work. A 2024 review describes Paul and his crew upgrading a 100-amp panel to 200 amps and adding a new outlet for an electric stove; a 2023 review describes a same-visit rewire — new wiring for an electric range, every outlet and switch in a kitchen replaced, plus recessed lighting; and a 2022 review recounts Paul being the only one of several quoting electricians who actually inspected the situation before pricing the job, then finishing on time and on budget and coming back promptly when a minor issue turned up afterward.

On Thumbtack, Direct Electric carries a 4.9★ rating from 66 reviews, a Top Pro badge for 2021 through 2023, a background-checked badge, and a license-verified journeyman electrician listing — though that verification is Thumbtack's own, not something checked against the state registry here. Its Angi profile puts the business at 17 years of experience but shows zero Angi or HomeAdvisor reviews, and sits a little out of step with Thumbtack's own listing of 5 years in business — worth asking about directly.

There's no review on file more recent than mid-2024, so the strong, consistent record here runs a couple of years back rather than reflecting anything confirmed since — still, for panel work, rewiring, or general electrical jobs, the written history through 2024 reads as a genuinely well-liked, careful operator.

**Strengths:**
- Named-owner reliability — Paul is responsive, on time and fairly priced
- Real panel work — 100a-to-200a upgrades and full kitchen rewires
- Careful estimating — inspects before quoting, follows up on issues

**Where sources disagree:**
- Angi lists 17 years of experience while Thumbtack lists 5 years in business for the same company

## Claims & citations

Every claim below is backed by real evidence rows — uncited claims are dropped in code before publication.

- Reviews from 2021 through mid-2024 repeatedly describe Paul as responsive, on time and straightforward about pricing, with several repeat customers. _(confidence: high)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSUMxNk5XYzZnRRAB!2m1!1s0x0:0x64712f282ef55a52!3m1!1s2@1:CIHM0ogKEICAgIC16NWc6gE%7C%7C?hl=en) — “5★ I have had Direct Electric/Paul do a couple of jobs at my house. He is responsive, prompt, and communicates. He is also very knowledgeabl…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSUMxeU8zN3FRRRAB!2m1!1s0x0:0x64712f282ef55a52!3m1!1s2@1:CIHM0ogKEICAgIC1yO37qQE%7C%7C?hl=en) — “5★ I’ve used direct electric twice and am very satisfied. He arrive on time and did a good job both times. He charges a reasonable fee”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSUN4aEw3Q3pnRRAB!2m1!1s0x0:0x64712f282ef55a52!3m1!1s2@1:CIHM0ogKEICAgICxhL7CzgE%7C%7C?hl=en) — “5★ Paul was very professional and straightforward. Used him twice now and happy both times.”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSUNCZzlfSHV3RRAB!2m1!1s0x0:0x64712f282ef55a52!3m1!1s2@1:CIHM0ogKEICAgICBg9_HuwE%7C%7C?hl=en) — “5★ Paul is very professional, knowledgeable and reliable. I highly recommend and will definitely be calling him again!”
- A 2024 review describes Paul and his crew upgrading a 100-amp panel to 200 amps and adding a new outlet for an electric stove. _(confidence: high)_
  - [Thumbtack](https://www.thumbtack.com/ma/gloucester/wiring-installation/direct-electric/service/422485568935378965) — “Paul and his crew upgraded our electrical panel from 100 to 200 amps and added a new outlet for our electric stove. They were professional, …”
- A 2023 review describes new wiring for an electric range, every outlet and switch in a kitchen replaced, and recessed lighting added in one visit. _(confidence: high)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChZDSUhNMG9nS0VJQ0FnSUR4aXJhdkdnEAE!2m1!1s0x0:0x64712f282ef55a52!3m1!1s2@1:CIHM0ogKEICAgIDxiravGg%7C%7C?hl=en) — “5★ Paul is here right now doing a bunch of things ,installing wiring for new electric range replacing every outlet and switch in the kitchen…”
- A 2022 review describes Paul as the only one of several quoting electricians who inspected the situation before estimating, finishing on time and on budget and returning promptly for a minor follow-up issue. _(confidence: medium)_
  - [Thumbtack](https://www.thumbtack.com/ma/gloucester/wiring-installation/direct-electric/service/422485568935378965) — “We had Paul and his team replace a bunch of old wiring in our house. We got a couple of quotes, but Paul was the only one who really took th…”
- Thumbtack lists a 4.9-star rating from 66 reviews, a Top Pro badge for 2021-2023, a background-checked badge, and a license-verified journeyman electrician listing (Thumbtack's own verification, not the state registry). _(confidence: medium)_
  - [Thumbtack](https://www.thumbtack.com/ma/gloucester/wiring-installation/direct-electric/service/422485568935378965) — “Thumbtack: 4.9★ from 66 ratings”
  - [Thumbtack](https://www.thumbtack.com/ma/gloucester/wiring-installation/direct-electric/service/422485568935378965) — “Listed certification: License verified — Electrician Journeyman, MA”
  - [Thumbtack](https://www.thumbtack.com/ma/gloucester/wiring-installation/direct-electric/service/422485568935378965) — “Listed certification: Background checked”
  - [Thumbtack](https://www.thumbtack.com/ma/gloucester/wiring-installation/direct-electric/service/422485568935378965) — “Listed certification: Top Pro (2021, 2022, 2023)”
- Its Angi profile lists 17 years of experience but shows the business as new on Angi with zero Angi or HomeAdvisor reviews. _(confidence: medium)_
  - [Angi](https://www.angi.com/companylist/us/ma/gloucester/direct-electric-reviews-114239009.htm) — “Genuine Angi profile for Direct Electric (26 Chestnut St, Gloucester, MA) listing 17 years of experience, but the page states 'This pro is n…”
- Specializes in Electrical _(confidence: high)_
  - [Thumbtack](https://www.thumbtack.com/ma/gloucester/wiring-installation/direct-electric/service/422485568935378965) — “Verified Thumbtack profile for Direct Electric (Gloucester, MA), 4.9 rating over 66 reviews, license-verified electrician (Journeyman, MA), …”

## License

Status: **not_found** — verified against the official MA state registry, never self-reported.
Re-check at the official registry: https://elicensing21.mass.gov/CitizenAccess/GeneralProperty/PropertyLookUp.aspx?isLicensee=Y&TabName=Home

## Sources

- [Google](https://www.google.com/maps/search/?api=1&query=Direct%20Electric&query_place_id=ChIJXwEDMAiclWcRUlr1LigvcWQ): 5.0★ from 10 ratings
- [Google Reviews](https://www.google.com/maps/search/?api=1&query=Direct%20Electric&query_place_id=ChIJXwEDMAiclWcRUlr1LigvcWQ): Listed on this source
- [Thumbtack](https://www.thumbtack.com/ma/gloucester/wiring-installation/direct-electric/service/422485568935378965): 4.9★ from 66 ratings
- [Angi](https://www.angi.com/companylist/us/ma/gloucester/direct-electric-reviews-114239009.htm): Listed on this source
- [Exa](https://reviews.birdeye.com/direct-electric-166904492814146): 2 web mentions across the open web (each linked to its source)

## Recent reviews

- **5/5 · Google Reviews · Diane M. Lapine · 2024-06-21**: I hired Paul a few months back to install a ceiling fan.  He did an excellent job at a great price and cleaned up after the project.
- **Thumbtack · Mallory W. · 2024-05-22**: Paul and his crew upgraded our electrical panel from 100 to 200 amps and added a new outlet for our electric stove. They were professional, timely, and did great work. Highly recommend and will call them again for future work!
- **Thumbtack · Adelina K. · 2024-03-15**: Had a great experience with Direct Electric. Came to give me a quote, no pressure. Was super responsive & did a clean, great job installing new light fixtures & two outlets! Would highly recommend!
- **Thumbtack · Katrina E. · 2024-02-25**: Recommending Paul for great work! He was easy to get in touch with and had my project done from start of the conversation to completed quickly. (A few new outlets, grounding etc) was very knowledgeable and was great to work with. Everything came out great
- **5/5 · Google Reviews · Phil Hallee · 2023-12-21**: I have had Direct Electric/Paul do a couple of jobs at my house. He is responsive, prompt, and communicates. He is also very knowledgeable on the codes and practical ways to get the jobs done. I have lots more jobs and wouldn’t consider using anyone else.
- **5/5 · Google Reviews · Ellis Kriesberg · 2023-12-21**: I’ve used direct electric twice and am very satisfied. He arrive on time and did a good job both times. He charges a reasonable fee
- **5/5 · Google Reviews · Nancy Magnuson · 2023-10-15**: Excellent service
- **5/5 · Google Reviews · Ben Bradlee Jr. · 2023-06-06**: Paul installed recessed lighting over my kitchen sink and floodlights from my roof. Excellent work and very professional.
- **5/5 · Google Reviews · Mike Hobbs · 2023-06-05**: Paul is here right now doing a bunch of things ,installing wiring for new electric range replacing every outlet and switch in the kitchen,plus recessed lights.He was on time,very knowledgeable,explained what needed to be done.We will definately hire him again for future projects.
- **5/5 · Google Reviews · Ricky Ilges · 2023-05-10**: Paul was very professional and straightforward. Used him twice now and happy both times.

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Data freshness: last scanned 2026-07-05T09:39:54.809Z.
Cite as: Direct Electric — Tavlee (https://tavlee.com/contractor/direct-electric-gloucester)
Source: https://tavlee.com/contractor/direct-electric-gloucester