# Direct Fuel **Trade:** HVAC / Heating & Cooling · **Address:** Lonergan Rd, Middleton, MA 01949 · **Phone:** (978) 536-9955 · **Website:** https://www.directfuel.net/ · **Languages:** English **Rating: 2.7/5** (low confidence) — from 8 reviews across 4 sources. 63% of sentiment-scored reviews read net-positive. Last 6 months: 1 reviews, 0 negative. ## The honest read Direct Fuel is a Peabody, Massachusetts heating-oil and diesel supplier that also installs, maintains and repairs boilers, furnaces and burners, with 24/7 emergency service. The company says it's family-owned, and it's been operating since 1998. The eight Google reviews on file split fairly evenly. On the positive side, a customer of six years describes the company getting a technician out quickly whenever a burner acts up, including one visit — to fix an accidentally flipped emergency switch — that wasn't charged at all. In a January 2026 review, a customer describes Joe from the service team arriving on a cold December night and getting a dead boiler running again quickly and professionally. A few shorter reviews from 2021 through 2025 echo the same theme: prompt, friendly service. The negatives are more specific. In a March 2026 review, a customer describes repeated visits where Direct Fuel flagged boiler 'issues' that a second, independent boiler company later found weren't real — including a dispute over an overfilled oil tank the company blamed on a valve the other company said was fine. A January 2025 review describes rude phone service and air getting into an oil line. A 2024 review calls the company simply 'unfair to customers,' with no further detail. Recent activity is mixed too: three reviews in the last six months, one of them negative. Nothing here suggests the reviewers were dealing with a different company — the split is about how service calls and billing get handled, worth asking about directly before signing a service contract. **Strengths:** - Emergency response — quick fixes on cold-night breakdowns - No-charge visits — waived fee for a simple switch fix - Friendly technicians — described as professional, personable **Concerns:** - Diagnostic disputes — flagged issues other companies didn't confirm - Phone service complaints — described as rude by some callers ## Claims & citations Every claim below is backed by real evidence rows — uncited claims are dropped in code before publication. - Fast burner/boiler service response, including an unbilled house call _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21KSk5rNHhVazl5Y1U5MUxUQllRVlZKTVVwS1oxRRAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CAIQACodChtycF9oOmJJNk4xUk9ycU91LTBYQVVJMUpKZ1E%7C%7C?hl=en) — “5★ Customer for 6 years. Any time I had an issue with my burner they've been great at getting someone out quickly to take a look. One time I…” - Prompt, professional technician on a cold-night boiler outage _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21ka00wZGlaVGRmTFhWak4zbEJSekJLUm04eVlVRRAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CAIQACodChtycF9oOmdkM0diZTdfLXVjN3lBRzBKRm8yYUE%7C%7C?hl=en) — “5★ We had a boiler issue late one pretty cold night at the end of December. Joe from Direct Fuels service team came out in a timely manner…” - Several reviewers describe prompt, friendly service overall _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2tKMVdqVnJZbE0yU21OTFJYUnhjVmg1Y0hORmRWRRAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CAIQACodChtycF9oOkJ1WjVrYlM2SmNLRXRxcVh5cHNFdVE%7C%7C?hl=en) — “5★ Great service always on time.” - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChZDSUhNMG9nS0VJQ0FnSURHOXVELUlREAE!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CIHM0ogKEICAgIDG9uD-IQ%7C%7C?hl=en) — “5★ Every time I need them they show up right away, very nice customer service. Thank you.” - Customer reports diagnostics/tank-fill dispute later contradicted by a second boiler company _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2s5dmFFbDFUMDFZVTNoM2RUaGZOazh5TUVjelFXYxAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CAIQACodChtycF9oOk9vaEl1T01YU3h3dThfNk8yMEczQWc%7C%7C?hl=en) — “1★ I have had nothing but poor customer service from Direct Fuel. They have serviced my boiler a few times and each time have let me know of…” - Reports of rude phone service and air introduced into an oil line _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnTUNBbHF1SWhBRRAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CIHM0ogKEICAgMCAlquIhAE%7C%7C?hl=en) — “1★ Very rude taking an order over the phone. Somehow managed to get air in my oil line. Anyone know other oil distributors?” - A 2024 review describes the company as unfair to customers, without detail _(confidence: low)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChZDSUhNMG9nS0VJQ0FnSUNOdVlxRUhnEAE!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CIHM0ogKEICAgICNuYqEHg%7C%7C?hl=en) — “1★ Unfair to customers.” - Company says it is a family-owned Peabody heating oil/diesel supplier with 24/7 emergency burner service _(confidence: medium)_ - [Official Website](https://www.directfuel.net) — “A family-owned Peabody, MA heating oil and diesel fuel supplier that also sells, installs and services home and commercial heating systems, …” - BBB lists an A+ rating for the business, which is not BBB-accredited; incorporated 1998 _(confidence: high)_ - [Better Business Bureau](https://www.bbb.org/us/ma/peabody/profile/fuel-oil/direct-fuel-inc-0021-124649/addressId/256156) — “BBB profile for Direct Fuel, Inc. of PO Box 2115, Peabody MA: an A+ rating on a business that is explicitly NOT BBB Accredited, business sta…” - Boiler and burner repair _(confidence: high)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21KSk5rNHhVazl5Y1U5MUxUQllRVlZKTVVwS1oxRRAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CAIQACodChtycF9oOmJJNk4xUk9ycU91LTBYQVVJMUpKZ1E%7C%7C?hl=en) — “5★ Customer for 6 years. Any time I had an issue with my burner they've been great at getting someone out quickly to take a look. One time I…” - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2s5dmFFbDFUMDFZVTNoM2RUaGZOazh5TUVjelFXYxAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CAIQACodChtycF9oOk9vaEl1T01YU3h3dThfNk8yMEczQWc%7C%7C?hl=en) — “1★ I have had nothing but poor customer service from Direct Fuel. They have serviced my boiler a few times and each time have let me know of…” - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21ka00wZGlaVGRmTFhWak4zbEJSekJLUm04eVlVRRAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CAIQACodChtycF9oOmdkM0diZTdfLXVjN3lBRzBKRm8yYUE%7C%7C?hl=en) — “5★ We had a boiler issue late one pretty cold night at the end of December. Joe from Direct Fuels service team came out in a timely manner…” - Heating oil delivery _(confidence: high)_ - [Official Website](https://www.directfuel.net) — “A family-owned Peabody, MA heating oil and diesel fuel supplier that also sells, installs and services home and commercial heating systems, …” - [Better Business Bureau](https://www.bbb.org/us/ma/peabody/profile/fuel-oil/direct-fuel-inc-0021-124649/addressId/256156) — “Services offered (Better Business Bureau): Fuel Oil, Fuel delivery for residential and commercial properties, Sales, installation maintenanc…” - Specializes in HVAC / Heating & Cooling _(confidence: high)_ - [Official Website](https://www.directfuel.net) — “A family-owned Peabody, MA heating oil and diesel fuel supplier that also sells, installs and services home and commercial heating systems, …” - [Better Business Bureau](https://www.bbb.org/us/ma/peabody/profile/fuel-oil/direct-fuel-inc-0021-124649/addressId/256156) — “Services offered (Better Business Bureau): Fuel Oil, Fuel delivery for residential and commercial properties, Sales, installation maintenanc…” - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21KSk5rNHhVazl5Y1U5MUxUQllRVlZKTVVwS1oxRRAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CAIQACodChtycF9oOmJJNk4xUk9ycU91LTBYQVVJMUpKZ1E%7C%7C?hl=en) — “5★ Customer for 6 years. Any time I had an issue with my burner they've been great at getting someone out quickly to take a look. One time I…” - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21ka00wZGlaVGRmTFhWak4zbEJSekJLUm04eVlVRRAB!2m1!1s0x0:0x78b9d6294ae1ca74!3m1!1s2@1:CAIQACodChtycF9oOmdkM0diZTdfLXVjN3lBRzBKRm8yYUE%7C%7C?hl=en) — “5★ We had a boiler issue late one pretty cold night at the end of December. Joe from Direct Fuels service team came out in a timely manner…” ## Ownership - Identifies as family-owned — the business's own statement, not independently verified. ## License Status: **not_found** — verified against the official MA state registry, never self-reported. Re-check at the official registry: https://occupationallicensingandpermitting.mass.gov/madol/s/license-search-page ## Sources - [Google Reviews](https://www.google.com/maps/search/?api=1&query=Direct%20Fuel&query_place_id=ChIJ_0mGhL0N44kRdMrhSinWuXg): Listed on this source - [Official Website](https://www.directfuel.net): Self-reported profile and service details - [Google](https://www.google.com/maps/search/?api=1&query=Direct%20Fuel&query_place_id=ChIJ_0mGhL0N44kRdMrhSinWuXg): 3.3★ from 21 ratings - [Better Business Bureau](https://www.bbb.org/us/ma/peabody/profile/fuel-oil/direct-fuel-inc-0021-124649/addressId/256156): Listed on this source ## Recent reviews - **5/5 · Google Reviews · Alex · 2026-06-01**: Customer for 6 years. Any time I had an issue with my burner they've been great at getting someone out quickly to take a look. One time I accidently had flipped my emergency off switch and they came out, immediately knew the issue, and didn't charge for the visit. I was very appreciative and embarra… - **1/5 · Google Reviews · Nancy Drago · 2026-03-18**: I have had nothing but poor customer service from Direct Fuel. They have serviced my boiler a few times and each time have let me know of “issues” that were not a problem prior to them coming and when checked by a different reputable boiler company have turned out to be not correct by Direct Fuel. T… - **5/5 · Google Reviews · Danny Neary · 2026-02-19**: Amazing service! Always timely. Highly recommend - **5/5 · Google Reviews · Shimmerz · 2026-01-06**: We had a boiler issue late one pretty cold night at the end of December. Joe from Direct Fuels service team came out in a timely manner and was able to get the boiler up and running relatively quickly. He was friendly and professional even though it was late and cold. Between the consistent oil … - **5/5 · Google Reviews · Shawn Brockelbank · 2025-11-17**: Great service always on time. - **1/5 · Google Reviews · philip brooks · 2025-01-31**: Very rude taking an order over the phone. Somehow managed to get air in my oil line. Anyone know other oil distributors? - **1/5 · Google Reviews · Kenneth Huber · 2024-01-16**: Unfair to customers. - **5/5 · Google Reviews · Alexandre Barbosa · 2021-11-27**: Every time I need them they show up right away, very nice customer service. Thank you. --- Data freshness: last scanned 2026-08-15T05:08:04.061Z. Cite as: Direct Fuel — Tavlee (https://tavlee.com/contractor/direct-fuel-middleton) Source: https://tavlee.com/contractor/direct-fuel-middleton