# Flooring America Design Center of Massachusetts **Trade:** Flooring · **Address:** 950 Chestnut St, Franklin, MA 02038 · **Phone:** (508) 520-2676 · **Website:** https://www.flooringamerica1.com/ · **Languages:** English **Rating: 3.8/5** (high confidence) — from 25 reviews across 5 sources. 84% of sentiment-scored reviews read net-positive. Last 6 months: 8 reviews, 1 negative. ## The honest read The company says it got its start more than 50 years ago as a small carpet-cleaning outfit called Spotless Carpet Cleaning, and has grown since into a family-run flooring retailer with two Massachusetts showrooms, in Franklin and Natick, still run today by owner Ryan Beans. Reviewers who've worked with Ryan directly, along with staff named Kathy, Lisa, and Christine, describe a sales process that moves fast and installers who show up and do the work as quoted. This spring's reviews describe carpet and hardwood finished on the promised timeline, an LVP job across two levels of a renovation done quickly at a fair price, and a bathroom tile job called efficient and well done. One customer said a new neighbor had pointed them to the company after a move, and came away calling the selection and pricing among the best they'd seen. Named installers come up often — a 2023 review singled out installer Gary for showing up when he said he would, moving furniture himself, and cleaning up thoroughly after a sheet-vinyl job. The one recent complaint, from April 2026, described unclear communication and slow delivery on a purchase. Older reviews raise similar concerns about follow-through: a 2023 review said a linoleum floor was torn during installation and never properly re-glued despite repeated calls to the showroom, and a 2022 review described carpet edges that weren't crimped correctly and were only partly fixed after the customer pointed it out twice. A separate 2022 review said a salesperson tried to sell carpet that would have voided its own warranty, and that a manager declined to take responsibility when it was raised. The company carries an A+ Better Business Bureau rating with no complaints listed on that profile, and Google reviewers average 4.5 stars across 63 ratings. For a straightforward carpet, hardwood, tile, or vinyl install around Franklin or Natick, this reads like a shop customers return to for repeat jobs — worth asking who the installer will be and getting any punch-list items confirmed in writing before the crew leaves. **Strengths:** - Fast turnaround — recent installs finished on time despite weather delays - Named installers — repeat praise for specific crew like installer Gary - A+ BBB rating — no complaints listed on the profile **Concerns:** - April 2026 complaint — unclear communication and slow delivery - Unresolved 2023 tear — torn linoleum never properly re-glued - Crimping issues — 2022 review cited incomplete carpet edge fixes ## Claims & citations Every claim below is backed by real evidence rows — uncited claims are dropped in code before publication. - The company says it grew from a small carpet-cleaning business, Spotless Carpet Cleaning, over more than 50 years into its current flooring retail operation. _(confidence: medium)_ - [Official Website](https://www.flooringamerica1.com) — “Company history (self-reported): Grew over more than 50 years from a small cleaning establishment, "Spotless Carpet Cleaning," into one of N…” - [Official Website](https://www.flooringamerica1.com) — “Self-reported 50 years in business” - Family-owned and operated, according to the company. _(confidence: high)_ - [Official Website](https://www.flooringamerica1.com) — “Ownership (self-reported): Family owned and operated” - [Official Website](https://www.flooringamerica1.com) — “Stated ownership (self-reported): Family-owned” - Operates two Massachusetts showrooms, in Franklin and Natick. _(confidence: high)_ - [Better Business Bureau](https://www.bbb.org/us/ma/franklin/profile/floor-coverings/flooring-america-of-franklin-natick-0021-8587) — “BBB shows this business as an A+ accredited flooring retailer since 1995 with two Massachusetts locations (Franklin and Natick) and no compl…” - Carries an A+ Better Business Bureau rating with no complaints listed on its profile. _(confidence: high)_ - [Better Business Bureau](https://www.bbb.org/us/ma/franklin/profile/floor-coverings/flooring-america-of-franklin-natick-0021-8587) — “Better Business Bureau grade: A+” - [Better Business Bureau](https://www.bbb.org/us/ma/franklin/profile/floor-coverings/flooring-america-of-franklin-natick-0021-8587) — “Better Business Bureau: accredited / certified / member” - [Better Business Bureau](https://www.bbb.org/us/ma/franklin/profile/floor-coverings/flooring-america-of-franklin-natick-0021-8587) — “BBB shows this business as an A+ accredited flooring retailer since 1995 with two Massachusetts locations (Franklin and Natick) and no compl…” - A 2023 review singled out installer Gary for showing up on time, moving furniture himself, and cleaning up thoroughly after a sheet-vinyl job. _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSUNKcmVLTDJBRRAB!2m1!1s0x0:0x5664531fc772bad7!3m1!1s2@1:CIHM0ogKEICAgICJreKL2AE%7C%7C?hl=en) — “5★ Flooring America's sheet vinyl installer Gary did a super job. Was here when he said , moved furniture with his helper Chris, did exactl…” - Recent 2026 reviews describe fast, fair-priced carpet, hardwood, and LVP installs, including one finished on schedule despite a February blizzard delay. _(confidence: high)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2xNNVdqaHFOVm96VTE5YWJESk9jazVCWlhwRldHYxAB!2m1!1s0x0:0x5664531fc772bad7!3m1!1s2@1:CAIQACodChtycF9oOlM5WjhqNVozU19abDJOck5BZXpFWGc%7C%7C?hl=en) — “5★ Definitely recommend for LVP. Got both levels of my renovation done quick and for a fair price. Easy going people who actually answer the…” - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2tZNGR5MVlOVWgwVmpkVk1HYzFjbTR3VW1ka2MyYxAB!2m1!1s0x0:0x5664531fc772bad7!3m1!1s2@1:CAIQACodChtycF9oOkY4dy1YNUh0VjdVMGc1cm4wUmdkc2c%7C%7C?hl=en) — “5★ We just moved to the area, and one of our new neighbors recommended Flooring America for a much needed refresh. We had a great experienc…” - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21rMWFXVTRWRTAwVEVKcmVHeEJaVmhIUjE5eVVsRRAB!2m1!1s0x0:0x5664531fc772bad7!3m1!1s2@1:CAIQACodChtycF9oOmk1aWU4VE00TEJreGxBZVhHR19yUlE%7C%7C?hl=en) — “5★ The Flooring America installation crew did a great job on the carpeting for our 4 bedrooms. They worked non-stop and were very profession…” - An April 2026 review described unclear communication and slow delivery on a purchase. _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT20xNVZ6VjNVSE5xTUdaR1FsTlpUMHRZY2paVVUwRRAB!2m1!1s0x0:0x5664531fc772bad7!3m1!1s2@1:CAIQACodChtycF9oOm15VzV3UHNqMGZGQlNZT0tYcjZUU0E%7C%7C?hl=en) — “1★ If you’re looking for clear communication and prompt delivery of your product shop somewhere else. When we first walked in the door to ma…” - A 2023 review said a linoleum floor was torn during installation and never properly re-glued despite repeated calls. _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSURSbk1yRGxRRRAB!2m1!1s0x0:0x5664531fc772bad7!3m1!1s2@1:CIHM0ogKEICAgIDRnMrDlQE%7C%7C?hl=en) — “2★ Installed linoleum flooring in my home and tore the linoleum during install in one area. The area under the tear has come unglued and was…” - A 2022 review described carpet edges that weren't crimped correctly and were only partly fixed after being pointed out twice. _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSUQtazRPR3pBRRAB!2m1!1s0x0:0x5664531fc772bad7!3m1!1s2@1:CIHM0ogKEICAgID-k4OGzAE%7C%7C?hl=en) — “3★ The sales experience was awesome. The installation experience not so good. The installers didn’t crimp carpet at all sides correctly and…” - A 2022 review said a salesperson tried to sell carpet that would have voided its own warranty and a manager declined to take responsibility. _(confidence: medium)_ - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChZDSUhNMG9nS0VJQ0FnSURtNU4tV1ZREAE!2m1!1s0x0:0x5664531fc772bad7!3m1!1s2@1:CIHM0ogKEICAgIDm5N-WVQ%7C%7C?hl=en) — “1★ These people have no idea what they are doing. Female salesperson tried to sell me carpet that i thankfully found out through another su…” - Specializes in Flooring _(confidence: high)_ - [Better Business Bureau](https://www.bbb.org/us/ma/franklin/profile/floor-coverings/flooring-america-of-franklin-natick-0021-8587) — “Services offered (Better Business Bureau): Area rugs, Bathroom Tile, Carpet, Commercial Flooring, Cork, Glass tile, Hardwood, Kitchen Tile, …” - [Official Website](https://www.flooringamerica1.com) — “A family-owned flooring retailer based in Franklin, MA, selling and installing carpet, hardwood, tile, luxury vinyl and area rugs for reside…” ## Ownership - Identifies as family-owned — the business's own statement, not independently verified. ## License Status: **not_found** — verified against the official MA state registry, never self-reported. Re-check at the official registry: https://contractorhub.mass.gov/s/hic-contractor-search ## Sources - [Official Website](https://www.flooringamerica1.com): 50 yrs in business · Self-reported profile and service details - [Google](https://www.google.com/maps/search/?api=1&query=Flooring%20America%20Design%20Center%20of%20Massachusetts&query_place_id=ChIJAcrcbbJ65IkR17pyxx9TZFY): 4.5★ from 63 ratings - [Google Reviews](https://www.google.com/maps/search/?api=1&query=Flooring%20America%20Design%20Center%20of%20Massachusetts&query_place_id=ChIJAcrcbbJ65IkR17pyxx9TZFY): Listed on this source - [Exa](https://hopkintonindependent.com/business-profile-flooring-america-puts-pep-back-in-customers-steps/): 1 web mention across the open web (each linked to its source) - [Better Business Bureau](https://www.bbb.org/us/ma/franklin/profile/floor-coverings/flooring-america-of-franklin-natick-0021-8587): Listed on this source ## Mentions Unverified third-party mentions found on the open web — relay with attribution ("a Reddit commenter said…"), never as Tavlee's own finding. - “the team at Flooring America Design Center will make the process feel seamless, says Ryan Beans, the owner of the family-operated business.” — hopkintonindependent.com (2023-10-06) — https://hopkintonindependent.com/business-profile-flooring-america-puts-pep-back-in-customers-steps/ ## Recent reviews - **5/5 · Google Reviews · Linda Colella · 2026-06-18**: Had a great experience with the staff and they helped me select a very pretty carpet for my bedroom. It was ordered and installed within the time frame requested. I would not hesitate to go back. - **5/5 · Google Reviews · Heather Conway · 2026-06-10**: Had them install both carpet and hardwood in my house. It was easy to speak to the sales and customer support folks at the Franklin store, and the onsite crews did a great job on the installations. Thank you for my new floors! - **5/5 · Google Reviews · Brian Silver · 2026-05-26**: Definitely recommend for LVP. Got both levels of my renovation done quick and for a fair price. Easy going people who actually answer the phone. thank you - **5/5 · Google Reviews · John Jackson · 2026-05-23**: Amazing service and work. They provided exactly what the quoted and showed up on time and finished on time. If I ever needed floor work done again I will for sure come back. - **5/5 · Google Reviews · Lauren S · 2026-05-22**: We just moved to the area, and one of our new neighbors recommended Flooring America for a much needed refresh. We had a great experience from start to finish. The selection was excellent, pricing was fair, and everything went smoothly. A special thanks to Lisa, who even as the most recent addition… - **5/5 · Google Reviews · Corina Bonenfant · 2026-05-06**: I've worked with Tim for a few years now. I recommend him to all of my clients. They have nothing but great things to say about him. One of the reasons why he is my number one go-to person for inside or outside projects. Tim, I thank you and so do all of my clients! - **5/5 · Google Reviews · Kristin Mollo · 2026-05-05**: We had such a great experience with both sales and installers. We love our new carpet! So quick and easy! I highly recommend their services! - **1/5 · Google Reviews · Chicken King · 2026-04-29**: If you’re looking for clear communication and prompt delivery of your product shop somewhere else. When we first walked in the door to make our purchases and to do some shopping, we let our sales person know that we were looking to get things done as quickly as possible when we decided on a color of… - **5/5 · Google Reviews · Cyndi Andrade · 2026-03-03**: The Flooring America installation crew did a great job on the carpeting for our 4 bedrooms. They worked non-stop and were very professional and efficient. Our interaction with the store staff was great as well, as our install was delayed two days by the February blizzard. Highly recommend. - **5/5 · Google Reviews · michelle · 2025-10-30**: Once we landed on the type of flooring and the tile, I found Flooring America. Ryan was wonderful to work with, he had the tile we wanted at a better price. We made the decision to use Flooring America for the whole process: tile, prep, installation. And we are glad we did! Leo was amazing, an artis… --- Data freshness: last scanned 2026-09-06T19:17:32.291Z. Cite as: Flooring America Design Center of Massachusetts — Tavlee (https://tavlee.com/contractor/flooring-america-design-center-of-massachusetts-franklin) Source: https://tavlee.com/contractor/flooring-america-design-center-of-massachusetts-franklin