# National Floors

**Trade:** Flooring · **Languages:** English

**Rating: 4.0/5** (medium confidence) — from 17 reviews across 2 sources.
100% of sentiment-scored reviews read net-positive. Last 6 months: 1 reviews, 0 negative.

## The honest read

National Floors is a small, owner-operated hardwood flooring shop based in Beverly, Massachusetts, run by Robert R. LaPorte with three employees. It self-reports 37 years in business and is background-checked on Thumbtack — a distinct North Shore business from the larger multi-state retailer National Floors Direct of Braintree/Avon, MA, which shares a similar name.

Thumbtack rates the business 4.9 stars from 27 reviews. Reviewers from 2019 through 2026 repeatedly describe Robert (often called "Rob" or "Bob") responding quickly and personally — same-day or next-day, in one case working a full day to get a damaged rental apartment ready for a Monday move-in. Several reviews describe him giving honest, unsparing advice rather than taking a job that didn't make sense: one customer noted he told them their existing floor wasn't in good enough condition to restore. Others describe him spotting and solving problems on the spot, like patching hardwood exposed by a kitchen remodel or replacing water-damaged flooring discovered under a rug during a small bedroom makeover. The shop's work spans hardwood sales and installation, sanding and refinishing, historic pine, cork and bamboo, engineered floating floors, and luxury vinyl plank over leveled subfloors.

One small note: Thumbtack's rating breakdown shows 93% of ratings at five stars and 7% at three stars, though none of the individually quoted reviews here describe anything short of a strongly positive experience.

For homeowners in the Beverly/North Shore area looking for a hands-on, personally run flooring shop — especially for tricky jobs uncovered mid-renovation — this owner's long track record of quick response and honest assessments is a strong signal.

**Strengths:**
- Fast personal response — same-day or next-day, even for urgent turnarounds
- Honest assessments — advises against restoring floors that aren't salvageable
- Problem-solving on the spot — patches and replacements found mid-renovation

**Concerns:**
- A small share of Thumbtack ratings (7%) sit at three stars, with no matching written complaint on file

## Claims & citations

Every claim below is backed by real evidence rows — uncited claims are dropped in code before publication.

- Rated 4.9 stars on Thumbtack from 27 reviews (93% five-star, 7% three-star). _(confidence: high)_
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Thumbtack: 4.9★ from 27 ratings”
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Thumbtack star distribution: 93% 5★ · 7% 3★ (of 27 ratings)”
- A three-employee, owner-operated hardwood flooring shop in Beverly, MA, run by Robert R. LaPorte, background-checked and self-reporting 37 years in business — distinct from the larger multi-state retailer National Floors Direct of Braintree/Avon, MA. _(confidence: high)_
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Thumbtack profile for "National Floors" in Beverly, MA — solo operator Robert R. LaPorte (background-checked, 37 years in business, 3 employ…”
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Thumbtack profile for a business named exactly 'National Floors' based in BEVERLY, MA — a three-employee, owner-operated hardwood flooring s…”
- Specializes in hardwood sales and installation, sanding and refinishing, historic pine, cork and bamboo, engineered floating floors, and luxury vinyl plank over leveled subfloors. _(confidence: high)_
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Services offered (Thumbtack): Floor Installation or Replacement, Hardwood Floor Refinishing, Carpet Removal, Premium hardwood flooring sales…”
  - [Porch](https://pro.porch.com/peabody-ma/flooring-contractors/cp) — “Services offered (Porch): Flooring contractor, Hardwood floor installation, Luxury vinyl plank installation, Stair flooring”
- Reviews from 2019 describe Robert responding same-day or next-day, including working a full day to ready a damaged rental apartment for a Monday move-in. _(confidence: high)_
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Could not find flooring help after days of searching. I connected with Robert and we discussed needs via text. He came out that afternoon an…”
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Robert was exceptional in his floor work. I have a 2nd floor apartment that needed to be done right away since the last tenants nearly destr…”
- A 2024 review described Robert giving honest advice, including telling a customer their existing floor wasn't in good enough condition to restore. _(confidence: high)_
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Robert did an amazing job on our floors. We really appreciated his attention to detail and his advising us on what to do with our floors (sa…”
- Reviews describe patching hardwood exposed by a kitchen remodel and installing new flooring after water damage was discovered under a rug during a small renovation. _(confidence: high)_
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “We had recently remodeled our kitchen and discovered there wasn't hardwood under our old cabinets. Rob did an amazing job patching up the ar…”
  - [Porch](https://pro.porch.com/peabody-ma/flooring-contractors/cp) — “Doing a makeover on a small bedroom, I discovered that under the rug the floor was water damaged and in need of replacement; not repair. Bob…”
- Thumbtack's rating breakdown shows 7% of ratings at three stars, though none of the individually quoted reviews describe anything short of a strongly positive experience. _(confidence: low)_
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Thumbtack star distribution: 93% 5★ · 7% 3★ (of 27 ratings)”
- Specializes in Flooring _(confidence: high)_
  - [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643) — “Services offered (Thumbtack): Floor Installation or Replacement, Hardwood Floor Refinishing, Carpet Removal, Premium hardwood flooring sales…”
  - [Porch](https://pro.porch.com/peabody-ma/flooring-contractors/cp) — “Services offered (Porch): Flooring contractor, Hardwood floor installation, Luxury vinyl plank installation, Stair flooring”

## License

No license record has been checked yet for this contractor.

## Sources

- [Thumbtack](https://www.thumbtack.com/ma/beverly/hardwood-floor-installation/national-floors/service/228251706183148643): 4.9★ from 27 ratings
- [Porch](https://pro.porch.com/peabody-ma/flooring-contractors/cp): Listed on this source

## Recent reviews

- **5/5 · Thumbtack · Anne K. · 2026-06-01**: Robert is a true pro and a pleasure to work with. My floors are now gorgeous! Details: 1,001 - 1,500 sq ft • I need a stain applied • Residential — Hardwood Floor Refinishing
- **Thumbtack · Alaina P. · 2024-12-02**: Robert did an amazing job on our floors. We really appreciated his attention to detail and his advising us on what to do with our floors (sadly not in good enough condition to restore). You can tell he's passionate about wood flooring and producing quality work. We will definitely work with Robert o…
- **Thumbtack · Yan V. · 2019-12-22**: Robert was exceptional in his floor work. I have a 2nd floor apartment that needed to be done right away since the last tenants nearly destroyed the place. Robert came out the next day after we spoken and worked all day to get this apartment ready by Monday. I would highly recommend Rob for any floo…
- **Thumbtack · Barbara M. · 2019-07-06**: Could not find flooring help after days of searching. I connected with Robert and we discussed needs via text. He came out that afternoon and finished floor in one day..did beautiful job. Would not hesitate to recommend.
- **Thumbtack · Meghan C. · 2019-06-24**: We had recently remodeled our kitchen and discovered there wasn't hardwood under our old cabinets. Rob did an amazing job patching up the areas exposed with the new layout! We plan on using him again when we replace our old carpet with hardwood floors.
- **Porch · Elain Laskey**: My husband and I were so pleased with Bob Laporte, I couldn't be happier with my floor. Very nice job and great personality.....came in did the job and in and out when he said....Again...thrilled..If anyone needs any flooring I highly recommend Bob.......
- **Porch · Carol Amore**: Doing a makeover on a small bedroom, I discovered that under the rug the floor was water damaged and in need of replacement; not repair. Bob assessed the situation quickly and made recommendations and in short time installed a beautiful new floor. Two thr...
- **Porch · Denise Pereira**: I highly recommend National Floors. He did a great job and very courteous. I finally got the flooring I waited so long for. Also thinking of having my den done in the spring.
- **Porch · Erica Andrea**: National Floors does outstanding work! As a customer I was completely blown away by the exceptional workmanship. It was very clear that Mr.LaPorte is a master craftsman and is very experienced in his field. I highly recommend his company.
- **Porch · Richard Ward**: Mr. Laporte did an excellent job for me and I would highly recommend him. He gets the job done right! Don't hesitate to use his services.

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Data freshness: last scanned 2026-07-31T04:06:39.818Z.
Cite as: National Floors — Tavlee (https://tavlee.com/contractor/national-floors-8422)
Source: https://tavlee.com/contractor/national-floors-8422