# Pools Unlimited

**Trade:** Pool Cleaning · **Address:** 300 Andover St Ste 248, Peabody, MA 01960, USA · **Phone:** (978) 535-4050 · **Website:** https://www.poolsunlimited.co/ · **Languages:** English

**Rating: 4.2/5** (medium confidence) — from 19 reviews across 4 sources.
95% of sentiment-scored reviews read net-positive. Last 6 months: 6 reviews, 0 negative.

## The honest read

Pools Unlimited is a Peabody company Joe Carpenito runs with his family — the site calls him "The PoolFather," and virtually every one of the 19 reviews on file names him directly. It's an inground-pool specialist: openings and closings, vinyl liner replacement, equipment repair, and full installations, working across Peabody, Salem, Danvers and much of the North Shore.

What sets the reviews apart is how much detail customers give about actual jobs. In a 2026 review, a customer describes discovering leaky pipes, having Joe's team break through the concrete to fix the pipe, repair the concrete, and install a new liner. Another, from 2026, describes an emergency call on the morning of July 4th, when a pump and filtration system failed — Joe came out that same morning. A 25-year customer with a 20'x40' inground pool wrote that their first liner lasted over 20 years, and when it finally needed replacing, Joe brought a catalogue of options and installed the new one the following spring.

Several reviews describe Pools Unlimited stepping into difficult situations: in a 2024 review, one customer wrote that their prior pool contractor had vanished a quarter of the way through the project before Joe's team picked it up, improved the plan, and finished it at a fair price. A 2024 review describes a similar rescue — a 1979 pool that seemed headed for being filled in until Pools Unlimited brought it back, with the company's Heidi keeping the customer updated throughout. New pool installations get similar marks: one reviewer called the pricing reasonable, the workmanship second to none, and the job finished ahead of schedule.

The written record isn't spotless — a single 2023 one-star review reads only "they didn't have what I needed," with no further detail on what that was. It's the one outlier in an otherwise consistent run of five-star reviews stretching back to 2022.

The company's own site says it's been supplying pool equipment since 1985 and providing pool services for over 30 years, though the Better Business Bureau's file lists a 1989 start date — the two don't quite line up, but both point to a business with decades of history in the same family's hands. For a North Shore homeowner needing a liner replaced, a pool opened or closed each year, or a full installation, this is a well-documented, long-running option.

**Strengths:**
- Liner replacements — repeated praise for options, quality and clean installs
- Emergency response — came out on July 4th morning for a pump failure
- Long-tenured customers — one pool maintained by Joe's team for 25+ years
- Rescue jobs — picked up and improved a project after another company vanished
- New installs — called fair-priced and finished ahead of schedule

**Concerns:**
- One vague complaint — a 2023 one-star review gave no specifics

**Where sources disagree:**
- Company founding date is unclear: BBB lists a 1989 start, while the company's own site cites 1985 for equipment supply and separately claims over 30 years of pool services

## Claims & citations

Every claim below is backed by real evidence rows — uncited claims are dropped in code before publication.

- Google shows a 4.6★ average from 28 ratings _(confidence: high)_
  - [Google](https://maps.google.com/?cid=7557615467740916643&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA) — “Google: 4.6★ from 28 ratings”
- BBB profile lists co-owners Joseph A. and Tina Carpenito, started 1/1/1989, 2 employees, no BBB rating issued _(confidence: high)_
  - [Better Business Bureau](https://www.bbb.org/us/ma/peabody/profile/pool-service/pools-unlimited-0021-40421) — “A non-accredited BBB profile for Pools Unlimited at 13 Madison Ave, Peabody, MA that lists the business as started 1/1/1989 with 2 employees…”
- Self-reported providing pool equipment since 1985 and pool services for over 30 years, run by Joe Carpenito _(confidence: medium)_
  - [Official Website](https://www.poolsunlimited.co) — “Company history (self-reported): The site states it has been providing pool equipment to clients in and around Boston since 1985 and pool se…”
  - [Official Website](https://www.poolsunlimited.co) — “Ownership (self-reported): Run by Joe Carpenito ("The PoolFather") and his team”
  - [Official Website](https://www.poolsunlimited.co) — “Self-reported 30 years in business”
- A leaky-pipe repair involved breaking through and repairing concrete plus a new liner _(confidence: high)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2xveVZuaGZSMFZPY0VjelZIQm5NbkYwU2xKNE9IYxAB!2m1!1s0x0:0x68e20b39d7b1eba3!3m1!1s2@1:CAIQACodChtycF9oOloyVnhfR0VOcEczVHBnMnF0SlJ4OHc%7C%7C?hl=en) — “5★ Joe and his Son have been working on my pool for a few years now. The service is always immediate and reasonably priced. They do a fantas…”
- Responded same-morning on July 4th to a failed pump and filtration system _(confidence: high)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21SZk1rSmFSMmwzZEdoVWNTMVpiaTE0YkVGbVoyYxAB!2m1!1s0x0:0x68e20b39d7b1eba3!3m1!1s2@1:CAIQACodChtycF9oOmRfMkJaR2l3dGhUcS1Zbi14bEFmZ2c%7C%7C?hl=en) — “5★ I can’t say enough great things about Pools Unlimited out of Peabody, MA. Joe, the owner, truly goes above and beyond—no job is ever too …”
- A 25-year customer's original liner lasted over 20 years before replacement with a catalogue of options _(confidence: high)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2xNemVrTnNWbEZJWldKeFJVeFNjalJUV201Vk1GRRAB!2m1!1s0x0:0x68e20b39d7b1eba3!3m1!1s2@1:CAIQACodChtycF9oOlMzekNsVlFIZWJxRUxScjRTWm5VMFE%7C%7C?hl=en) — “5★ Joe and his team built and have maintained my 20’x40’ inground pool for over 25 years.  My first liner lasted over 20 years which is unhe…”
- Picked up and completed a pool project after the prior contractor vanished mid-job _(confidence: high)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChZDSUhNMG9nS0VJQ0FnSUN2cXFteGZ3EAE!2m1!1s0x0:0x68e20b39d7b1eba3!3m1!1s2@1:CIHM0ogKEICAgICvqqmxfw%7C%7C?hl=en) — “5★ Joe and his team are absolutely amazing. I cannot recommend them enough. We had a hard time finding a pool company after the first pool c…”
- Brought a deteriorated 1979 pool back into service with regular customer updates _(confidence: medium)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChZDSUhNMG9nS0VJQ0FnSUNOenBXY0NnEAE!2m1!1s0x0:0x68e20b39d7b1eba3!3m1!1s2@1:CIHM0ogKEICAgICNzpWcCg%7C%7C?hl=en) — “5★ Our pool was installed in 1979 by my parents and unfortunately, it seemed that it would need to be filled in because it needed so much wo…”
- A new pool installation was called reasonably priced and finished ahead of schedule _(confidence: medium)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21aRU1qSXdPSHBEVG1saE1HbHpiVlEyUm1neFIzYxAB!2m1!1s0x0:0x68e20b39d7b1eba3!3m1!1s2@1:CAIQACodChtycF9oOmZEMjIwOHpDTmlhMGlzbVQ2RmgxR3c%7C%7C?hl=en) — “5★ Joe and his guys installed my new pool price was very reasonable. Quality of workmanship is second to none. Job was performed in a timely…”
- A 2023 one-star review reads only "they didn't have what I needed" with no further detail given _(confidence: low)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSURKa295XzJBRRAB!2m1!1s0x0:0x68e20b39d7b1eba3!3m1!1s2@1:CIHM0ogKEICAgIDJkoy_2AE%7C%7C?hl=en) — “1★ They din't have what i need it”
- Specializes in Pool Cleaning _(confidence: high)_
  - [Official Website](https://www.poolsunlimited.co) — “A Peabody, MA pool service company that opens and closes in-ground pools, replaces and repairs vinyl liners, and supplies pool equipment on …”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT25SZk5EbERVSFZCYlRKeVpsUlBNRkJDWkV0U1dIYxAB!2m1!1s0x0:0x68e20b39d7b1eba3!3m1!1s2@1:CAIQACodChtycF9oOnRfNDlDUHVBbTJyZlRPMFBCZEtSWHc%7C%7C?hl=en) — “5★ Pools Unlimited opens and closes my pool yearly. They came out and relined the entire pool when I lost it to a hurricane. Could not be ha…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChZDSUhNMG9nS0VJQ0FnSUN2Z2JUb0pREAE!2m1!1s0x0:0x68e20b39d7b1eba3!3m1!1s2@1:CIHM0ogKEICAgICvgbToJQ%7C%7C?hl=en) — “5★ Joe and his team have been opening and closing and repairs on my pool since I purchased the house. They always do a great job. Would high…”

## License

Status: **not_found** — verified against the official MA state registry, never self-reported.
Re-check at the official registry: https://contractorhub.mass.gov/s/hic-contractor-search

## Sources

- [Official Website](https://www.poolsunlimited.co): 30 yrs in business · Self-reported profile and service details
- [Better Business Bureau](https://www.bbb.org/us/ma/peabody/profile/pool-service/pools-unlimited-0021-40421): Listed on this source
- [Google Reviews](https://www.google.com/maps/search/?api=1&query=Pools%20Unlimited&query_place_id=ChIJGf16CfIN44kRo-ux1zkL4mg): Listed on this source
- [Google](https://www.google.com/maps/search/?api=1&query=Pools%20Unlimited&query_place_id=ChIJGf16CfIN44kRo-ux1zkL4mg): 4.6★ from 28 ratings

## Recent reviews

- **5/5 · Google Reviews · Lisa D · 2026-06-11**: So happy with how our pool turned out.  Highly recommend Pools Unlimited
- **5/5 · Google Reviews · Joe Ferlito · 2026-05-29**: Very helpful and professional
- **5/5 · Google Reviews · Rick Melanson · 2026-05-08**: Pools Unlimited opens and closes my pool yearly. They came out and relined the entire pool when I lost it to a hurricane. Could not be happier I found Joe.
- **5/5 · Google Reviews · Michelle Dunne · 2026-05-01**: Joe and his Son have been working on my pool for a few years now. The service is always immediate and reasonably priced. They do a fantastic job! I have had leaky pipes where they had to break through the concrete and fix the pipe then repair the concrete. They put a new liner and added stairs to my…
- **5/5 · Google Reviews · R R · 2026-03-24**: I can’t say enough great things about Pools Unlimited out of Peabody, MA. Joe, the owner, truly goes above and beyond—no job is ever too small for him and his team. They replaced my pool steps and liner, and the quality of the work was absolutely fantastic.

They also installed my pool heater and ha…
- **5/5 · Google Reviews · Kimberly Carpenito · 2026-03-20**: Fabulous pool company..Great customer service 👌
- **5/5 · Google Reviews · Pamela Borelli · 2026-03-14**: Great company with exceptional service.
- **5/5 · Google Reviews · David Blouin · 2026-03-13**: Pools Unlimited has been great educating me and servicing the pool.
- **5/5 · Google Reviews · Mike Lucey · 2026-03-12**: Joe is the best!  Very responsive and is able to accomplish any task or request given.  He always goes above and beyond for us and all his customers.  Would highly recommend for any and all pool services.
- **5/5 · Google Reviews · Chris Martinello · 2026-03-06**: Joe and his guys installed my new pool price was very reasonable. Quality of workmanship is second to none. Job was performed in a timely manner and was done ahead of schedule. Cant say enough good things about them

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Data freshness: last scanned 2026-08-04T02:17:14.678Z.
Cite as: Pools Unlimited — Tavlee (https://tavlee.com/contractor/pools-unlimited-peabody)
Source: https://tavlee.com/contractor/pools-unlimited-peabody