# SSG Pools

**Trade:** Pool Cleaning · **Address:** 12 Esquire Rd, North Billerica, MA 01862, USA · **Phone:** (800) 649-8080 · **Website:** https://ssgpools.com/ · **Languages:** English

**Rating: 2.7/5** (high confidence) — from 71 reviews across 6 sources.
72% of sentiment-scored reviews read net-positive. Last 6 months: 6 reviews, 6 negative.

## The honest read

SSG Pools, also known as South Shore Gunite and Guarino’s in customer references, is a North Billerica pool company serving New England. Its listed work includes pool construction and design, renovations, maintenance, weekly cleaning, water balancing, equipment work, leak detection, openings and closings, and emergency repairs. The company’s own site says it has served the region since 1975, while directory material describes a 40-year track record and in-house construction crews.

Customers describe strong outcomes in many older and some recent accounts. A 2024 Reddit user praised workmanship on a major repair but said the wait exceeded a year. Recent 2025 Google reviews praised communication, scheduling, remodeling results, and staying within budget. Other dated reviews describe successful gunite installations, renovations, weekly service, and crews that were professional and responsive.

The recent record is mixed and includes six negative reviews in the last six months. In June 2026, customers described unresolved repair or warranty issues, a disputed renovation recommendation, and repeated follow-up problems; two May reviews concerned unsafe or aggressive driving by company vehicles. Other recent complaints describe maintenance quality, high pricing, pool-closing problems, and annual heater-service costs. Several older reviews also allege communication failures, defects, warranty disputes, or incomplete work, while other older customers report excellent installations and service.

SSG may fit homeowners planning a gunite pool, renovation, or ongoing maintenance who want a broad in-house offering. Before booking, get the scope, warranty response process, maintenance staffing, schedule, total cost, and responsibility for subcontracted electrical work in writing. Ask specifically how repair requests are prioritized and how unresolved defects are handled.

**Strengths:**
- Gunite construction — customers describe strong installation and renovation outcomes
- Broad pool service — cleaning, maintenance, repairs, and water balancing listed
- Project communication — recent praise cites updates, schedules, and responsive crews

**Concerns:**
- Recent service complaints — 2026 reviews allege unresolved repairs and warranty disputes
- Maintenance consistency — review reports incomplete cleaning and changing service quality
- Vehicle conduct — two May 2026 reviews allege dangerous driving
- Pricing and delays — reviews cite high costs and waits exceeding a year

**Where sources disagree:**
- Ratings diverge by platform: Google lists 4.4/208 and 4.6/37, while Houzz lists 5.0/18.
- Recent negative Google reviews contrast with numerous positive older installation and renovation accounts.
- The site says service began in 1975, while the Houzz profile says 40 years of experience; the tenure wording is not identical.

## Claims & citations

Every claim below is backed by real evidence rows — uncited claims are dropped in code before publication.

- The business is listed at 12 Esquire Rd in North Billerica, MA. _(confidence: high)_
  - [Better Business Bureau](https://www.bbb.org/us/ma/n-billerica/profile/pool-contractors/ssg-pools-0021-24952) — “Better Business Bureau grade: A+”
- The company site states it has served New England since 1975 and offers in-house pool construction and maintenance. _(confidence: high)_
  - [Better Business Bureau](https://www.bbb.org/us/ma/n-billerica/profile/pool-contractors/ssg-pools-0021-24952) — “Services offered (Better Business Bureau): Gunite Pool Construction, Pool Design Services, Pool Renovations, Spa Renovations, Pool Maintenan…”
- The listed service range includes gunite pool construction, renovations, maintenance, weekly cleaning, water balancing, equipment work, emergency repairs, leak detection, openings, and closings. _(confidence: high)_
  - [Better Business Bureau](https://www.bbb.org/us/ma/n-billerica/profile/pool-contractors/ssg-pools-0021-24952) — “Services offered (Better Business Bureau): Gunite Pool Construction, Pool Design Services, Pool Renovations, Spa Renovations, Pool Maintenan…”
- A 2024 Reddit user praised workmanship on a major pool repair while noting a wait of more than a year. _(confidence: medium)_
  - [reddit.com](https://www.reddit.com/r/boston/comments/1bj2fsr/inground_pool/kvqhe2f/) — “r/boston — SSG Pools / South Shore Gunite Pools & Spas (https://ssgpools.com). Use them in the past for a major pool repair. Amazing workman…”
- Recent 2025 Google reviews praise communication, scheduling, remodeling results, and staying within budget. _(confidence: medium)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT25Gb09VSm5kVVJGWjNWS01tRm1MVTh0VGs5bFNtYxAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOnFoOUJndURFZ3VKMmFmLU8tTk9lSmc%7C%7C?hl=en) — “5★ Gary and the team were great! I was kept up to date on all the scheduled work and the people working were on time and were very helpful a…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2pjeFZrOUllVmcxZVhwTVgwYzNiVEl0Ym5kSk5FRRAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOjcxVk9IeVg1eXpMX0c3bTItbndJNEE%7C%7C?hl=en) — “5★ From start to finish, the team at SSG did impeccable work. We are thrilled with the final result!”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2tOMFoxOXZjMFJ4YTNGTVQwRXRjemxWZG14WVFsRRAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOkN0Z19vc0Rxa3FMT0EtczlVdmxYQlE%7C%7C?hl=en) — “5★ We had very good experience with South Shore Gunite Pools. The process from beginning to end was spent with very qualified professionals …”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2pCT2FFaERObFZxWW5rd1ZIWkxaMGR2WW5kS01uYxAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOjBOaEhDNlVqYnkwVHZLZ0dvYndKMnc%7C%7C?hl=en) — “5★ We had our gunite pool and deck remodeled. It was a big job. SSG was professional. They (Darell Noble) prepared a detail quote and he was…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT25aM1VUaDZOa3haY0RKR2FraGpjR1JKZURWV09GRRAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOnZ3UTh6NkxZcDJGakhjcGRJeDVWOFE%7C%7C?hl=en) — “5★ We fully remodeled our existing inground pool with a new pool deck and pebble finish. The final result is impressive, and any minor cosme…”
- Recent 2026 Google reviews report unresolved repair, warranty, pricing, maintenance, and customer-service problems. _(confidence: high)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2xKekxYZFhjVlUxZGpWS1JGZzFSSGxyVEdORGJVRRAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOlJzLXdXcVU1djVKRFg1RHlrTGNDbUE%7C%7C?hl=en) — “1★ I’m writing this on behalf of my parents, who had a deeply unpleasant experience with this company. Some background: both of my parents e…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2s1M2FGbDJRVWR1YkdwbU1rNUNiSEpPYWs5bmFGRRAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOk53aFl2QUdubGpmMk5CbHJOak9naFE%7C%7C?hl=en) — “1★ I Contacted SSG to repair some loose tile on our pool.
We had them demo, replaster and re tile the pool about 7-8 years ago. Their rep ca…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2tFM1draFBOMmx3Um1Kc09GWmtkV1pLVFZBd1RtYxAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOkE3WkhPN2lwRmJsOFZkdWZKTVAwTmc%7C%7C?hl=en) — “1★ Have been waiting 5 weeks to have SSG come out to repair something they broke at pool closing last October. They noted the issue in the i…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT21SR01FeHdiMUJDV0VKa2JrUnlMVVkyUWtSbmFYYxAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOmRGMExwb1BCWEJkbkRyLUY2QkRnaXc%7C%7C?hl=en) — “1★ Expensive and poor quality
Scheduled pool closing and there were 8(!) latches undone. For the premium price that you charge, this is emba…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2xGelVsVXpNVVJKV20xZlVWQmxZVU5aVXpjMlRWRRAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOlFzUlUzMURJWm1fUVBlYUNZUzc2TVE%7C%7C?hl=en) — “1★ Our pool was installed by SSG and they did an amazing job helping design and install.  Maintenance however is lacking, substandard. Clear…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2pWYU9VWkVRbGg0U1V4RVYwUllXVEV3V25Wb04xRRAB!2m1!1s0x0:0x55acdd9d779570df!3m1!1s2@1:CAIQACodChtycF9oOjVaOUZEQlh4SUxEV0RYWTEwWnVoN1E%7C%7C?hl=en) — “1★ Needed some repairs done to my gunite pool. At minimum if they could come out and repair a pool light that was missing when we moved in. …”
- Two May 2026 Google reviews complain about dangerous driving by company vehicles. _(confidence: high)_
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2tvMlluRmphM0JNZW1sUFFqbGtVVVZhZWtsMFkyYxAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOko2YnFja3BMemlPQjlkUUVaekl0Y2c%7C%7C?hl=en) — “1★ Awful drivers. An employee just cut me off and almost hit another car on a low traffic road in Kensington. Apparently 4 seconds was too l…”
  - [Google Reviews](https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sCi9DQUlRQUNvZENodHljRjlvT2pSWVVGcHliV04xYm1KVlF6RXhSVWhYTm5aTFdGRRAB!2m1!1s0x0:0xe1174e7aa990df17!3m1!1s2@1:CAIQACodChtycF9oOjRYUFpybWN1bmJVQzExRUhXNnZLWFE%7C%7C?hl=en) — “1★ Someone driving one of their trucks nearly ran me off the highway last night”
- Google ratings are 4.4 from 208 ratings and 4.6 from 37 ratings, while Houzz shows 5.0 from 18 ratings. _(confidence: high)_
  - [Google](https://maps.google.com/?cid=16219518871735951127&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA) — “Google: 4.4★ from 208 ratings”
  - [Houzz](https://www.houzz.com/professionals/swimming-pool-builders/ssg-pools-and-spas-inc-pfvwus-pf~1351123311) — “Houzz: 5.0★ from 18 ratings”
  - [Google](https://www.google.com/maps/search/?api=1&query=SSG%20Pools&query_place_id=ChIJj6HeSYTJ44kR33CVd53drFU) — “Google: 4.6★ from 37 ratings”
- Specializes in Pool Cleaning _(confidence: high)_
  - [Better Business Bureau](https://www.bbb.org/us/ma/n-billerica/profile/pool-contractors/ssg-pools-0021-24952) — “Services offered (Better Business Bureau): Gunite Pool Construction, Pool Design Services, Pool Renovations, Spa Renovations, Pool Maintenan…”

## License

Status: **not_found** — verified against the official MA state registry, never self-reported.
Re-check at the official registry: https://contractorhub.mass.gov/s/hic-contractor-search

## Sources

- [Google](https://www.google.com/maps/search/?api=1&query=SSG%20Pools&query_place_id=ChIJj6HeSYTJ44kR33CVd53drFU): 4.6★ from 37 ratings
- [Better Business Bureau](https://www.bbb.org/us/ma/n-billerica/profile/pool-contractors/ssg-pools-0021-24952): Listed on this source
- [Yelp](https://www.yelp.com/biz/ssg-pools-north-billerica): Listed on this source
- [Google Reviews](https://www.google.com/maps/search/?api=1&query=SSG%20Pools&query_place_id=ChIJj6HeSYTJ44kR33CVd53drFU): Listed on this source
- [Official Website](https://newhampshire.ssgpools.com): 45 yrs in business · Self-reported profile and service details
- [Houzz](https://www.houzz.com/professionals/swimming-pool-builders/ssg-pools-and-spas-inc-pfvwus-pf~1351123311): 5.0★ from 18 ratings

## Mentions

Unverified third-party mentions found on the open web — relay with attribution ("a Reddit commenter said…"), never as Tavlee's own finding.

- “SSG Pools / South Shore Gunite Pools & Spas (https://ssgpools.com). Use them in the past for a major pool repair. Amazing workmanship, i had to wait over a year to get them to do my job and I see why.” — u/Previous-Redditor-91 in r/boston (2024-03-20) — https://www.reddit.com/r/boston/comments/1bj2fsr/inground_pool/kvqhe2f/
- “South shore gunite - located in Billerica” — u/pixieanddixie in r/boston (2023-07-11) — https://www.reddit.com/r/boston/comments/14wg1e3/can_anyone_recommend_some_gunite_pool_repair/jrhwuc8/

## Recent reviews

- **1/5 · Google Reviews · Nadia Hucko · 2026-06-21**: I’m writing this on behalf of my parents, who had a deeply unpleasant experience with this company. Some background: both of my parents emigrated from Europe in the 1990s and speak with accents.

From the moment the technician arrived to give an estimate for replacing coping stones around their pool…
- **1/5 · Google Reviews · Dana Hooper · 2026-06-16**: I Contacted SSG to repair some loose tile on our pool.
We had them demo, replaster and re tile the pool about 7-8 years ago. Their rep came out and was unaware we were an existing customer until he was here. He sent me a proposal saying the pool needs to be completely redone already? My original fin…
- **1/5 · Google Reviews · June Zoia · 2026-06-01**: Have been waiting 5 weeks to have SSG come out to repair something they broke at pool closing last October. They noted the issue in the invoice yet are not following through.  Chose not to have SSG open our pool due to the super high cost… Over $1000 to close!  I started calling about the issue mid …
- **1/5 · Google Reviews · Bryan · 2026-05-15**: Awful drivers. An employee just cut me off and almost hit another car on a low traffic road in Kensington. Apparently 4 seconds was too long for them to wait in order to make their turn safely.
- **1/5 · Google Reviews · Jeremy DaCruz · 2026-05-15**: Someone driving one of their trucks nearly ran me off the highway last night
- **1/5 · Google Reviews · Koenig Check Out · 2026-04-16**: Used SSG for a custom pool 3 years ago. Nothing but a nightmare. Paid for a “special smoother” finish in Aruba Blue. Looks like white sand, no blue at all. The service techs after, would walk around the pool looking at the water more than touching it. They say they guarantee everything structurally …
- **5/5 · Google Reviews · Billy Stone · 2025-12-10**: Gary and the team were great! I was kept up to date on all the scheduled work and the people working were on time and were very helpful answering any questions I had.
- **5/5 · Google Reviews · Melissa Bevivino · 2025-12-01**: From start to finish, the team at SSG did impeccable work. We are thrilled with the final result!
- **4/5 · Google Reviews · Eduardo Quesada · 2025-11-26**: SSG & Guarinos has always been first rate.  However, their pricing is on the high end.  On the other hand, the adage holds true—“you get what you pay for”.  I’ve had other pool/service providers and they are decidedly inferior.  Overall, I am pleased.
- **5/5 · Google Reviews · Anne Seminara · 2025-11-24**: We had very good experience with South Shore Gunite Pools. The process from beginning to end was spent with very qualified professionals who brought our vision to life. We have enjoyed many summers in our beautiful back yard and look forward to many more. Thank you to the South Shore Gunite Pool sta…

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Data freshness: last scanned 2026-08-24T18:43:42.821Z.
Cite as: SSG Pools — Tavlee (https://tavlee.com/contractor/ssg-pools-north-billerica)
Source: https://tavlee.com/contractor/ssg-pools-north-billerica