ASR Hardwood Floors, LLC is a family-owned hardwood flooring company based in Southampton, MA, run by owner Sergey Aseyev and serving Western Massachusetts and Northern Connecticut towns including Springfield, Westfield, Longmeadow, Amherst, West Springfield, Easthampton and Worcester. The company describes itself as more than 19 years in business, offering free estimates on hardwood floor installation, refinishing, custom staircases and floor repair, along with bathroom remodels and home renovations.
Homeowners who hired the crew consistently describe fast, responsive communication and reliable scheduling — reviewers on Google and Thumbtack mention quick replies to messages, honest updates when unexpected delays came up, and jobs finished on or ahead of promised deadlines. One reviewer needed floors installed before a home closing and moved in the next day; another had a tight deadline met a day early. Pricing draws repeated praise as fair and reasonable, and several clients returned for more work, including one who says they've used the company for over 20 years.
The work itself spans straightforward installs to large, complex projects: a roughly 2,500-square-foot addition with flooring, doors, trim and baseboard; a 700-square-foot acacia hardwood job including stairs; whole-house hardwood in a raised ranch with two staircases; and carpet-to-hardwood conversions in bedrooms, living rooms and hallways, including a vinyl flooring project. Reviewers from 2021 through 2026 describe the crew leaving job sites clean, working efficiently, and paying close attention to finish details like matching stain and fitted stair treads.
One dissatisfied note stands out among the reviews: a 2021 Google review states the reviewer did not have hardwood installed, with no further detail given. It's the only negative note in an otherwise strongly positive, multi-year track record — worth asking about directly if it comes up in your own research.
For homeowners in the Springfield/Southampton area considering hardwood installation, refinishing or a bathroom remodel, ASR's track record points to a responsive, detail-oriented small crew with a long run of repeat local customers. Confirm current scheduling, licensing and insurance directly with the company before booking.
