Local business · Salem, MALocal business · 116 Highland Ave Ste 1, Salem, MA 01970, USA
Verified record
Forty people have written publicly about hiring Nina-Soto Realty since 2021, and every one of them gave it five stars — a run worth stating plainly before anything else. The Salem brokerage at 116 Highland Ave describes itself as boutique, woman-owned and bilingual, with a team it says is fluent in English and Spanish. It was founded by Cynthia Nina-Soto, who the company says has been a REALTOR for more than twenty years; her Massachusetts real estate broker licence, number 9518117, is active on the state registry. The Better Business Bureau grades the firm an A, without accreditation. What clients describe most often is being walked through a first purchase. A buyer writing in March 2026 closed on their first home and credited agent Genesis Gonzalez, working alongside Nina-Soto, with making every step explicit and answering a long list of questions. A May 2026 client said the team stayed with them through nearly three years of searching before finding the multi-family house they and their son now live in. In a 2025 review, a buyer of an affordable-housing condo described the agent checking that the faucets ran, the lights worked and no fixtures were missing before closing. On the selling side the accounts are just as concrete. A 2025 client said their home sold within 16 days on the market. Another that year had the firm handle two condominiums and an apartment building in Salem. A third sold a house that had been in the family since 1967 and praised how clearly the timelines were laid out. A 2023 buyer said they had spent a year with a different agent without getting an offer accepted before Nina-Soto got one through in three months. Two things are worth knowing before calling. A real share of this work is leasing rather than sales: clients writing in 2023 and 2024 describe Cynthia finding tenants for a Salem condo and Genesis placing a renter relocating to Salem, and a 2025 client came to the firm first as a renter and bought two years later. And almost all of the written praise sits on Google — the BBB page carries a grade but no customer accounts — so there is little independent corroboration of that picture. They suit a first-time buyer, a Spanish-speaking buyer, or a seller on the North Shore or in Greater Boston who wants pricing and marketing advice and a lot of explanation along the way. Ask which of the three named agents would handle your transaction, and for recent closings in your own town and price range.
Working with Cynthia Nina-Soto on our recent property acquisition in Malden was an exceptional experience. As our REALTOR®, Cynthia demonstrated a high level of market expertise and strategic guidance throughout the entire transaction. Furthermore, the collaboration with her entire team reflected the exact same high standard of professionalism. Every team member involved was responsive, detail-oriented, and execution-focused, ensuring a seamless and efficient process from day one. For anyone seeking a results-driven real estate professional backed by a premier, highly competent team, I strongly recommend Cynthia and the professionals at Nina-Soto Realty.
I have always had my heart set on purchasing a family home as my first home for years now and I knew that doing it alone was going to be a hard goal to achieve. Cynthia and her team listened to what I wanted and were patient with me throughout this entire process. After almost searching for 3 years I have finally found a multi family house that my son and I can call home! I chose Cynthia because I knew I could trust her in her judgement, expertise and she wouldn’t stop looking until finding the home I’d be comfortable in. Cynthia kept encouraging me even when I was almost loosing hope. I would highly recommend her and her team and trust that they will find your new home or next project.
Worked with Michelle Bettancourt from discussion stages to purchase of desired property, to the sale of my house. It was a pleasure to work with her! No move will ever be painless, but she helped ease the way!
Just closed on my first home yesterday!!! I had the absolute pleasure of working with Genesis as my agent, and I truly can’t recommend her highly enough if you’re beginning the home-buying process. Genesis, alongside Cynthia, made the entire experience feel easy, transparent, and incredibly welcoming. They were always patient with my many questions and took the time to explain each step, making the process both educational and enjoyable. I still can’t believe I’m a homeowner something I never imagined would happen this soon. I’m so grateful to have had such a supportive team guiding me through this journey. Excited for this first chapter of many in my homeownership journey with them!
I had the pleasure of working with Cynthia to sell my property, and the experience was exceptional from beginning to end. She demonstrated a high level of professionalism, market knowledge, and attention to detail throughout the entire process. Cynthia communicated clearly, provided sound strategic guidance, and handled every aspect of the transaction with efficiency and care. Her strong negotiation skills and commitment to achieving the best possible outcome were evident, and I am extremely satisfied with the results. I would confidently recommend Cynthia to anyone seeking a dedicated and highly competent real estate professional.
Specializes in
Also offers
Service area
Languages
Added 40 new comments, added 47 new photos, verified active license, established rating 4.2
4.4140 reviews
4.4132 reviews
4.4106 reviews
4.472 reviews