Fred Assaf Carpet Co.

Fred Assaf Carpet Co. has been selling and laying floors in Dartmouth since 1970, by its own account — a family-run shop on Hathaway Road that handles carpet, rugs, hardwood, laminate and vinyl, and does its binding, serging and repairs in-house. The company says it covers Dartmouth, Mattapoisett, New Bedford, Fairhaven, Westport and Marion. The written trail is short but consistent: a 5-star Google average across 8 ratings, with nothing negative posted. Customers writing this spring and summer described a family business with good selection, help with design choices, careful installation and fair prices — one promised to be back for the next room. A 2022 reviewer pointed to deals on in-stock carpet rolls. One practical note: Massachusetts doesn't require home improvement registration for floor-covering-only shops, so there's no licence box to check for this trade. The written history is thin — three reviews spread over four years — so a showroom visit will tell you more than the reviews will. For a carpet or flooring job around Dartmouth and New Bedford, this is the walk-in-showroom kind of shop: browse the stock, get a measure, and confirm the installation window and current roll inventory when you call.