Verified record
Aquatic Designs Inc says it builds in-ground concrete pools and spas and provides repair and renovation services. Based in Sheffield, Massachusetts, the family-run business says it has operated for over 50 years and serves Berkshire, Litchfield and Dutchess. Its weekly maintenance service is for pools it builds within that service area. A May 2025 Google review raised a serious service complaint. The reviewer described themselves as a customer of 20 years and reported losing 70,000 gallons of pool water after the company’s service. They alleged that the company refused to respond to an emergency, hung up on them and told them to go elsewhere. The reviewer accused the business of negligence and said they would hold it financially responsible; those statements were the customer’s allegations. A different Google customer, writing in July 2025, praised the people as hard-working, on time and responsive. A May 2021 reviewer also praised its pool service in the Berkshires. Google showed a 3.7-star average from six ratings in September 2026. Its Massachusetts home improvement contractor registration, number 132014, is active under AQUATIC DESIGNS, INC. The Better Business Bureau gives the business an A+ grade, and BuildZoom shows 32 projects.
“Paul F. Moritz Jr., 64, of Sheffield, owner of Aquatic Designs”
Very nice hard working people. Always on time and responsive.
Company REFUSES to respond to 20 year customer and loss of 70,000 gallons of pool water after their service. REFUSES TO RESPOND TO EMERGENCY SITUATION AND HUNG UP ON CUSTOMER TELLING THEM TO GO ELSEWHERE. THEY DO NOT STAND BEHIND THEIR SERVICE AND WILL BE HELD FINANCIALLY RESPONSIBLE FOR THEIR NEGLIGENCE. OWNER SHOULD BE ASHAMED. BAD BUSINESS
The best pool service company in the Berkshires
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Certified attributes are verified against the public registry. Others are the business's own statement.
3 changes recorded — last scanned Oct 1, 2026.
Service manager Greg, praised for years4.5
Praised by name: Dana and Ben4.3
Pool build finished ahead of schedule4.2
Neglected pool revivals4.1