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Typical Greater Boston range for this kind of work, from regional averages — not a quote from Dias Hardwood Floors. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$6,000 – $9,600
Typical flooring project around $7,800
Dias Hardwood Floors is a flooring company in Athol, MA, run by Jorge Dias, in business since 2002. The company is BBB accredited with an A+ rating, and its listed services include hardwood, vinyl, and laminate floor installation, refinishing, repair, and staining, plus deck staining. Reviewers describe real, sometimes complicated jobs handled well: a 2021 review described a living room and porch floor finished in two days, with the crew returning to fix one section until the homeowner was satisfied; a 2022 review described a bleach-stain repair complicated by a slow third-party payment and a difficult landlord, praising Jorge for staying patient and knowledgeable about wood types throughout. A 2026 review described new kitchen and bathroom flooring finished well. Two accounts describe real problems. An April 2026 review said Jorge missed two scheduled appointments in a row, then stopped responding, causing the reviewer to miss their move-in date. A 2022 review described visible swirl marks left from sanding and a price that rose from $2,200 to $3,800 without a clear explanation, along with basic supplies like buckets and a broom having to be borrowed on-site. For a hardwood, vinyl, or laminate flooring job in the Athol area, this is a long-running, BBB-accredited company with real strengths on more involved jobs — but given the recent scheduling complaint, it's worth confirming a firm start date and getting the price and scope of work in writing before work begins.
“$2.25 to $3.00 per square foot installed (mid-grade solid hardwood included)”
I had new flooring done for my kitchen and bathroom. The old floors were removed and the new flooring was installed and the work was done beautifully.
Thank you for coming to do my floors. Great job
I had Jorge scheduled over a month out. He blew me off two weeks in a row and the ghosted me. We missed our move in date because of it. A. Dion and sons out of Hadley is $2 per square foot cheaper and are actually reliable
After the floor was finished, we noticed swirl marks everywhere, from not using a finer grit sandpaper. My price somehow jumped from 2,200.00 to 3,800.00. Jorge said that the square foot price hadn't changed, but the house was bigger than expected. He never brought a tape measure to quote the job. My son measured for him, with a laser pointer. When they started, they had to borrow buckets, rags, a broom and dustpan etc.. Completely unprofessional. Now we noticed that they never taped any of the baseboards. We have tinted urethane on all of them, and they'll need to be replaced, in the entire house! I knew when he spoke, and never made eye contact, that I should have found a different company!... These people are terrible!
We had a bleach spill stain our floor, and it would have been an easy fix, but the state was paying for the damage (so the payment was delayed for weeks on end) and then our landlord had a fit (telling him how to do his job and not do his job). Long story short, George was incredibly patient and fair. He clearly knows how to do his job well, and he is very knowledgeable about wood types and products. he wouldn't let us buy him a case of beer for all the trouble our landlord and the delays put him through, but maybe this review will bring him some business! An incredibly nice guy to work with and very responsive on Yelp, by email, and text message as well. If you are looking to get your floors repaired or refinished, and are anywhere within reach in VT or MA, PLEASE do your business with George (owner). I cannot recommend him enough, seriously. You won't find better quality, service, or prices than Dias Hardwood Floors.
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1 change recorded — last scanned Sep 19, 2026.
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