Verified record
Typical Greater Boston range for this kind of work, from regional averages — not a quote from New Generation Custom Homes. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$23,000 – $35,000
Typical remodeling project around $29,000
New Generation Custom Homes is a Franklin, Massachusetts builder run by Marcelo Alves — who the company says brings over 25 years of construction experience — alongside his daughters Barbara and Larissa, doing custom home construction and high-end renovations, additions, and remodeling across eastern and central Massachusetts. It holds an active Massachusetts home improvement contractor registration, verified against the state registry, and BuildZoom's permit history shows 15 permitted projects since 2017 with a BuildZoom score of 99. The review record is uniformly strong: 12 reviews from 2023 through 2026, all five stars, and Google shows a 5-star average from 16 ratings. Several 2025 and 2026 reviews describe full custom home builds, with buyers praising responsiveness, attention to detail, and craftsmanship from design through the final walkthrough — one reviewer specifically noted the home felt genuinely custom rather than a copy-paste build. On the renovation side, a 2023 review described an in-law suite addition and master bathroom remodel handled smoothly, another described a roof, siding, window, and slider job at a competitive price (with the same customer returning to have the company rebuild their deck), and a third described a two-car garage addition finished on time and on budget with impressive quality. Nothing negative turns up anywhere in the record on file. Between the verified license, the strong permit history, and consistent, detailed praise spanning both new custom builds and mid-size renovations, this looks like a solid, well-regarded option across a wide range of project sizes.
“$750,000, 44 Field Pond Rd, New Generation Custom Hm to Patel, Pratik.”
This is a longer review for anyone considering buying a home built by New Generation or hiring them for a renovation. We approached New Generation when we were looking for a new construction home and were introduced to one of their projects just as it was getting started. We stepped in as the buyers early in the process, and it became a "semi-custom" home that blended the original project specifications with many of our own custom changes. Right from the beginning, we knew we were going to build a great house. We came up with a lot of ideas throughout the project, some of them definitely outside the box, and Marcelo was always patient, open-minded and willing to work through them with us. Rather than simply saying something couldn't be done, he took the time to understand what we were trying to achieve and found ways to bring our vision to life. The end result is a truly one-of-a-kind home that reflects exactly what we had hoped for. Building this house was one of the most memorable experiences of our lives, and we're incredibly grateful for everything New Generation did to make it happen. Beyond our own project, we've had the opportunity to visit several of their other homes, and the quality of their work consistently stands out. The craftsmanship, attention to detail and overall finish are noticeably above what we've seen from many other builders. He uses high-quality materials, offers fair and honest allowances for custom selections, and is constantly updating his specifications to keep his homes competitive and ahead of the market. The demand for his homes speaks for itself. One thing that impressed us most is Marcelo's mindset. He's never satisfied with "good enough." He's constantly looking for ways to improve his work, refine details and learn from every project. Even with decades of experience, he's always open to feedback and new ideas if they lead to a better result. He doesn't sacrifice quality for speed, and he holds both himself and everyone working on the project to a very high standard. Even after closing, Marcelo has continued to stand behind his work. Whenever we've had questions or needed help, he's been responsive and genuinely committed to making things right. That level of support has given us tremendous peace of mind as homeowners and says a lot about the kind of builder he is. Building a home is one of the biggest investments most people will ever make. Looking back, we wouldn't hesitate to choose New Generation again, and we'd confidently recommend Marcelo to anyone looking for a builder who truly cares about the quality of his work and the people he's building for. Working alongside Marcelo to customize our home was one of the most rewarding parts of the entire journey, and it's exactly what transformed a beautiful new house into our dream home. So if you have the opportunity, I'd highly recommend getting involved in one of their projects while it's still under construction and take advantage of the opportunity to make it your own.
Working with New Generation was an absolute pleasure from start to finish. They offered creative details so the home felt truly custom, not "copy-paste." They went above and beyond, and it was clear from day one how much pride they take in their work. What impressed us most was how invested they were in making sure everything turned out just right. They treated our home as if it were their own, and their craftsmanship truly stands out. Communication was easy, they were always reliable, and they brought great ideas and solutions throughout the process. The finished result is everything we hoped for and more. We’re so grateful to have worked with a team who genuinely loves what they do—and it shows in their work. We can’t recommend New Generation highly enough!
From day one, the entire team was responsive, transparent, and genuinely great to work with. Every step of the way - from design to walkthrough - they were thoughtful, detail-oriented, and cared just as much about quality as we did. We had a vision for a modern farmhouse with smart layout choices, premium finishes, and good energy throughout, and they nailed it. The craftsmanship is solid, the space feels amazing, and everything came together exactly how we wanted, maybe even better. Building a house can be stressful, but working with New Generation made it feel like a true collaboration. If you're on the fence about building or choosing a builder, stop here. These are the people you want in your corner. Can't recommend them highly enough. Thanks again, team - appreciate all the hard work! Rehan
My Wife and I absolutely love our home built by New Generation Homes. From the moment we started the buying process, the team was incredibly responsive, helpful, and professional. The craftsmanship and attention to detail throughout the house are second to none, and the kitchen—thoughtfully designed and beautifully finished—has quickly become our favorite space. We've been living here for a while now and haven’t had a single issue. It’s clear that quality and care went into every inch of this home. Highly recommend New Generation Homes to anyone looking for a well-built, thoughtfully designed place to call home.
I am incredibly grateful to Marcelo and the New Generation team for building my dream home. Marcelo’s attention to detail, dedication, and exceptional customer service made the entire process seamless. He was always responsive and thoughtful, ensuring everything was perfect. This is the second home he has built for me, and I couldn’t be happier with the results. Thank you, Marcelo, for making my dream come true!
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Certified attributes are verified against the public registry. Others are the business's own statement.
1 change recorded — last scanned Aug 7, 2026.
Takes on full kitchen and bath remodels5.0
Long-tenured repeat customers4.7
Custom cabinetry4.7
Custom cabinetry4.3
Rescued a stalled addition4.1
Broad carpentry scope3.8
Careful, attentive kitchen and bath renovations4.0
Antique restorationNot yet rated