Local business · Franklin, MALocal business · 40 Alpine Row, Franklin, MA 02038, USA
Verified record
Typical Greater Boston range for this kind of work, from regional averages — not a quote from New Generation Custom Homes. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$23,000 – $35,000
Typical remodeling project around $29,000
Twelve reviews, twelve five-star ratings, and not one of them is about a leaky faucet — New Generation Custom Homes builds houses. The company works out of 40 Alpine Row in Franklin and says it has been at it for 23 years, founded and led by Marcelo Alves and run with his daughters Barbara and Larissa. It describes itself as family-owned, and lists Franklin, Natick, Upton, Mendon, Millville, Grafton and North Attleborough as its territory. Its Massachusetts home improvement contractor registration is active. The through-line in what customers write is scale: whole houses, in-law additions, a two-car garage. A homeowner writing in July 2026 described stepping in as a buyer just as one of the company's new-construction projects was starting, then folding in enough of their own changes to make it semi-custom. In a 2024 review, a family described living in the house — three kids and a dog — through an entire addition, and credited Marcelo and Barbara for staying ahead of them on communication. A 2023 customer described an in-law addition and a master bathroom remodel; another that year said a two-car garage finished on time and on budget. One reviewer said this was the second home Alves had built for them. Smaller exterior work shows up too. A 2023 customer listed a new roof, vinyl siding, a slider and windows, and said they had already hired the company again to redo a deck in Azek composite. The permit trail runs alongside the reviews. BuildZoom's profile counts 15 permitted projects since 2017 across Franklin, Medway, Mendon, Brookline and Newton — a working radius wider than the towns the company advertises. Two things to raise before you call. First, the written customer history is Google and only Google; BuildZoom's profile has collected none of its own, so a five-star average across 16 ratings rests on a single platform. Second, BuildZoom lists two City of Newton registrations under number 106083 — a Building Contractor licence and a Residential Builder licence — both inactive; the state HIC registration is the one confirmed against the registry, so ask about local licensing wherever your project sits. It is also worth knowing the company works both sides of the table — building for clients, and developing for sale. A 2022 Milford Daily News sales roundup recorded a house on Field Pond Road passing from New Generation Custom Hm to a private buyer for $750,000, and Franklin town filings from February 2025 name Marcelo Alves of New Generation Custom Homes Corp as the applicant contact for a Friendly 40B housing development; a town document reports the Planning Board endorsed that project. Several of the warmest reviews come from people who bought a finished or nearly-finished house rather than hiring a crew for their own. If you are building new, adding on, or buying into a spec project in the Franklin–Natick–Mendon triangle, this is a reasonable call. Ask to walk a completed house, and pin down scope and schedule in writing before the foundation goes in.
“b. Applicant Point of Contact Name: Marcelo Alves – New Generation Custom Homes Corp Phone number 508-377-2395 Email ngchcorp@gmail.com”
“$750,000, 44 Field Pond Rd, New Generation Custom Hm to Patel, Pratik.”
“New Generation Custom Homes presented to the Planning Board at their March 4th meeting, and ... after receiving recommendations from the Board, presented again at their April 7th meeting to ... address the recommendations. After considerable review and discussion, the Planning Board voted ... unanimously (5-0) to endorse the project.”
This is a longer review for anyone considering buying a home built by New Generation or hiring them for a renovation. We approached New Generation when we were looking for a new construction home and were introduced to one of their projects just as it was getting started. We stepped in as the buyers early in the process, and it became a "semi-custom" home that blended the original project specifications with many of our own custom changes. Right from the beginning, we knew we were going to build a great house. We came up with a lot of ideas throughout the project, some of them definitely outside the box, and Marcelo was always patient, open-minded and willing to work through them with us. Rather than simply saying something couldn't be done, he took the time to understand what we were trying to achieve and found ways to bring our vision to life. The end result is a truly one-of-a-kind home that reflects exactly what we had hoped for. Building this house was one of the most memorable experiences of our lives, and we're incredibly grateful for everything New Generation did to make it happen. Beyond our own project, we've had the opportunity to visit several of their other homes, and the quality of their work consistently stands out. The craftsmanship, attention to detail and overall finish are noticeably above what we've seen from many other builders. He uses high-quality materials, offers fair and honest allowances for custom selections, and is constantly updating his specifications to keep his homes competitive and ahead of the market. The demand for his homes speaks for itself. One thing that impressed us most is Marcelo's mindset. He's never satisfied with "good enough." He's constantly looking for ways to improve his work, refine details and learn from every project. Even with decades of experience, he's always open to feedback and new ideas if they lead to a better result. He doesn't sacrifice quality for speed, and he holds both himself and everyone working on the project to a very high standard. Even after closing, Marcelo has continued to stand behind his work. Whenever we've had questions or needed help, he's been responsive and genuinely committed to making things right. That level of support has given us tremendous peace of mind as homeowners and says a lot about the kind of builder he is. Building a home is one of the biggest investments most people will ever make. Looking back, we wouldn't hesitate to choose New Generation again, and we'd confidently recommend Marcelo to anyone looking for a builder who truly cares about the quality of his work and the people he's building for. Working alongside Marcelo to customize our home was one of the most rewarding parts of the entire journey, and it's exactly what transformed a beautiful new house into our dream home. So if you have the opportunity, I'd highly recommend getting involved in one of their projects while it's still under construction and take advantage of the opportunity to make it your own.
Working with New Generation was an absolute pleasure from start to finish. They offered creative details so the home felt truly custom, not "copy-paste." They went above and beyond, and it was clear from day one how much pride they take in their work. What impressed us most was how invested they were in making sure everything turned out just right. They treated our home as if it were their own, and their craftsmanship truly stands out. Communication was easy, they were always reliable, and they brought great ideas and solutions throughout the process. The finished result is everything we hoped for and more. We’re so grateful to have worked with a team who genuinely loves what they do—and it shows in their work. We can’t recommend New Generation highly enough!
From day one, the entire team was responsive, transparent, and genuinely great to work with. Every step of the way - from design to walkthrough - they were thoughtful, detail-oriented, and cared just as much about quality as we did. We had a vision for a modern farmhouse with smart layout choices, premium finishes, and good energy throughout, and they nailed it. The craftsmanship is solid, the space feels amazing, and everything came together exactly how we wanted, maybe even better. Building a house can be stressful, but working with New Generation made it feel like a true collaboration. If you're on the fence about building or choosing a builder, stop here. These are the people you want in your corner. Can't recommend them highly enough. Thanks again, team - appreciate all the hard work! Rehan
My Wife and I absolutely love our home built by New Generation Homes. From the moment we started the buying process, the team was incredibly responsive, helpful, and professional. The craftsmanship and attention to detail throughout the house are second to none, and the kitchen—thoughtfully designed and beautifully finished—has quickly become our favorite space. We've been living here for a while now and haven’t had a single issue. It’s clear that quality and care went into every inch of this home. Highly recommend New Generation Homes to anyone looking for a well-built, thoughtfully designed place to call home.
I am incredibly grateful to Marcelo and the New Generation team for building my dream home. Marcelo’s attention to detail, dedication, and exceptional customer service made the entire process seamless. He was always responsive and thoughtful, ensuring everything was perfect. This is the second home he has built for me, and I couldn’t be happier with the results. Thank you, Marcelo, for making my dream come true!
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Certified attributes are verified against the public registry. Others are the business's own statement.
Added 12 new comments, added 58 new photos, verified active license, established rating 4.0
Roof deck builds4.4
Porch and deck rebuilds4.4
49 years in business4.4
Low-disruption projects4.4