Verified record
Generators come up in four of the nine Google reviews of Smith Electrical & Generator, a Rowley electrical shop — from a home Generac install to a 22kw home unit and a larger liquid-cooled one for a customer's business. The name that keeps appearing is Joel: four reviews name him, and an October 2024 reviewer identifies him as Joel Smith. That October 2024 customer said Joel sold and installed their Generac a year earlier, made the project easy, and came back promptly to tweak some small glitches after installation; the generator had run four times over the year. In an October 2023 review, a customer described Joel's crew doing several generators for them, the 22kw unit at home and the liquid-cooled one at their business. A December 2023 reviewer said the company had installed a generator and their home EV charger. The rest is general electrical work. A March 2024 review describes Joel and his son, Clayton, updating an electrical panel, wiring a new kitchen, and adding recessed lighting and new outlets inside and out. In a November 2023 review, a homeowner said Joel showed up after hours at Thanksgiving to fix an oven circuit breaker. A September 2023 commercial customer described old fluorescent lights in a drop ceiling replaced with wafer lights, plus new switches, sconces and receptacles. A July 2024 reviewer said the company fixed errors other professionals had made. All nine reviews run from 2023 to January 2025, and the business holds a 5-star average across 11 Google ratings. The company's site advertises 24/7 emergency service. Its Massachusetts electrician licence #9259-EL-A1 is active on the state registry, with SMITH ELECTRICAL & GENERATOR INC as holder of record.
Great service, recommend highly
Joel Smith sold & installed my Generac generator 1 year ago. Wish I could give him 10 stars. He made the project easy & seamless. In addition, he was very timely in tweaking some small glitches post installation. Glitches that weren’t associated with the installation or generator itself. The generator operated beautifully x 4 over this past year! Highly recommend this business!
Very responsible and flexible! Has helped us with multiple projects and fixed errors that other professionals made.
Joel and his son, Clayton, were responsible, reliable and extremely quick. They updated our electrical panel, wired our new kitchen, added recessed lighting and new outlets throughout our home (inside and out). I would highly recommend Smith Electrical for your electric needs.
They have done many electrical jobs for us, and everytime their guys are always the best! They installed a generator and our homes EV charger.
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2 changes recorded — last scanned Sep 25, 2026.
Typical Greater Boston range for this kind of work, from regional averages — not a quote from Smith Electrical & Generator. Use it to sanity-check bids, then get the real number in writing.
Standard receptacle swaps — a new dedicated circuit is a bigger job ($350–$750).
Flush mounts, pendants, chandeliers — hung on existing boxes.
Estimated range
$530 – $1,100
Typical electrical project around $820
Wiring and new service for a home addition3.3
Honest pricing over competitors' upsells5.0
Old-house rewiring5.0
Repeat customers5.0
Knob-and-tube specialist4.9