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Typical Greater Boston range for this kind of work, from regional averages — not a quote from TAG Heating & Cooling Inc. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$5,000 – $11,400
Typical HVAC project around $8,200
TAG Heating & Cooling is an HVAC company based in Ayer, Massachusetts. The company says it has been installing and servicing heating and cooling systems for 20 years, describing itself as covering central Massachusetts with trucks out at all hours for emergencies. Its self-reported service area lists towns including Acton, Andover, Ayer, Billerica and Carlisle. On Google, it holds a 4.6-star average from 114 ratings. Reviewers describe fast turnarounds when the heat or air conditioning fails: on March 26, 2026, a reviewer described TAG coming right away for emergency service after losing heat and hot water, with a temporary fix followed by a new boiler installed five days later. In a 2025 review, another homeowner described a technician being sent out the same day during an 85–90° heat wave. TAG holds an A+ grade and is accredited with the Better Business Bureau. Its BBB profile also describes chimney sweeping and repair work alongside its HVAC business, and one reviewer said they used TAG at two different homes, in Shirley and now Lunenburg, citing the professionalism of its Chimney division along with its regular service staff. In a 2025 review, a homeowner described a technician named Jon thoroughly inspecting a smoky fireplace after another company had found no issue. Not every account has been smooth. In August 2026, one customer said they were billed for work completed about a year earlier and questioned the company's billing system. Two reviews from 2023 also described trouble reaching TAG: one said calls and voicemails went unanswered, and another said the company was unresponsive for three months after evaluating their air conditioning for possible replacement.
A few weeks ago I received a bill from TAG for work that was done a year ago! What? I pay my bills, and I pay them promptly. Just a guess here, but I think you have a problem with your billing system.
If anyone need an AC Tag Heating &Cooling Inc makes it possible for everyone! They offer financing through a third party and they offer professional, accura and reliable services in terms of everyone Heating and cooling needs!
Responsive. Installed heat pump during brutal heat.
TAG did an outstanding job replacing a ductless AC unit. Installation was on schedule and went over and above by replacing siding panel from prior unit line hole and also patched interior wall from old unit. New unit works great and price was very competitive. They had previously done a nice job replacing my boiler a couple of years ago. Highly recommend them!
The team from TAG was responsive, professional and caring. When they had to order parts, they provided us space heaters to ensure we were comfortable. It was an unusual situation with the previous system and they were able to get a new system with in 24 hours. We appreciate the consideration and service we received. A very kind and respectful group of gents. Also the office staff was very helpful when we had an urgent need.
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2 changes recorded — last scanned Sep 22, 2026.
Heat-pump installations5.0
Diagnoses before replacing5.0
Valves, shower base, tidy cleanup3.8