United Tile America
Local business · 222 Arsenal St, Watertown, MA 02472, USA
Their work
24 photosReach out
Call (617) 926-3585Visit websiteSee on GoogleYou reach them directly — we don’t take a cut.
Verified record
- A+ BBB rating
- 1 review in the last 6 monthsNo negatives
- 2 customer photosOf completed work
Highlights
- Perfect Google average — 5.0 across 51 ratings
- Material selection help — owners walk customers through tile and slab options
- A+ BBB grade — the bureau's highest grade
- Deep showroom stock — porcelain, ceramic, glass and natural stone on hand
- Long-running shop — trading in Watertown for decades
- Showroom first — materials retailer, installation coordinated rather than in-house
- Not BBB accredited — the A+ comes without accreditation
- Conflicting founding dates — 1992 on its site, 1987 on BBB
- Small staff — three employees listed with BBB
Fifty-one Google ratings, and not one of them has pulled the average below a flat 5.0. What people keep describing is not a crew in their house — it is the hours spent at a counter on Arsenal Street with two owners who know their material. United Tile America is a Watertown showroom for tile and stone: porcelain, ceramic, glass and natural stone, plus quartz and stone countertops, with installation arranged through the shop. Its site says the business was founded in 1992 and has been under current ownership since 2012, run by Eddie Souto — who started in the warehouse before buying in — with his wife Carrie. Its Better Business Bureau page carries an A+ and lists three employees. The reviews, twenty-four of them across six sites since 2021, sound less like contractor reviews and more like design consultations: picking a slab, matching a grout color, working out what fits a budget. In January a customer summed the place up as a "gorgeous stone collection, friendly people who know the business well." Homeowners doing bathrooms and kitchens tend to arrive with a contractor already hired and leave with the material sorted. Two things to be clear-eyed about. This is a materials showroom first — installation is coordinated through them rather than performed by an in-house flooring crew — so ask exactly who will set your tile and who warranties that labor. And the founding story does not line up: the company's site says 1992, while its BBB record and an older business listing point to a 1987 incorporation tied to United Marble Fabricators, a related Watertown stone company. The right stop if you want to touch real slabs and samples before committing, and you value someone talking you out of the wrong choice. Confirm the installer, the lead time on anything not in stock, and get the quote itemized between material and labor before you order.
Read the comments
Most recent comments
- 5.0Jan 28, 2026
Gorgeous stone collection, friendly people who know the business well.
— Clay CarsonView on Google Reviews ↗ - 5.0Oct 10, 2025
Eddie and Carrie are absolute pros. They’re so easy to work with and made the overwhelming task of designing a bathroom so much more manageable. They’re patient, incredibly knowledgeable, and truly have their clients’ best interests at heart. They made sure I got high-quality tiles that fit perfectly within my vision and budget. Highly recommend!
— Isadora LevyView on Google Reviews ↗ - 5.0Jul 10, 2025
I had a great experience shopping at United Tile America! I was helped by Carrie and Eddie who were very friendly, knowledgeable, and incredibly helpful throughout the entire process. They took the time to help me find the perfect tile for my project and made sure I had everything I needed. The selection was impressive so many beautiful options to choose from and the quality of the tile is excellent. My order arrived on time and in perfect condition. The end result looks amazing, and I’ve already received so many compliments. I highly recommend this shop to anyone looking for high-quality tile and great customer service!
— Sarah MorrisseyView on Google Reviews ↗ - 5.0Jul 9, 2025
My contractor recommended United Tile for the quartz counter for our vanity, and for the seat and rim for our shower. Carrie gave me really excellent design advice, telling me to use just white quartz which would not compete with the real marble tile on the floor. In terms of fabrication, they were precise and prompt, and I thought the pricing was very reasonable. I have already recommended them to my Sister-in-law to use for her bathroom.
— lew berkView on Google Reviews ↗ - 5.0Mar 18, 2025
Excellent customer service! I visited several tile stores looking to buy tiles for my bathroom renovations. Kerry at United Tile of America took time to explain to us the differences between various available options and made us feel as a valued customer. Highly recommend them!
— Maria BermudezView on Google Reviews ↗
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Update history
Added 24 new comments, added 24 new photos, established rating 4.1
- behind the score: Showroom first — materials retailer, installation coordinated rather than in-house
What does a hardwood floor cost in Greater Boston?
Typical Greater Boston range for this kind of work, from regional averages — not a quote from United Tile America. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$6,000 – $9,600
Typical flooring project around $7,800