Allied Flooring - Leominster Floor Covering

Three names come up again and again in the Leominster store's reviews — Dave, Crystal and Jay — and it is almost always the same shape of story: someone walked a homeowner through the samples, then a crew showed up and finished the floor on schedule. Allied Flooring - Leominster Floor Covering sits at 539 Lancaster Street and is the Central Massachusetts arm of Allied Flooring, Paint and Design, which the trade outlet FloorDaily reported had acquired Leominster Floor Covering. The company says it has been at this for 28 years, starting as a flooring store called The Carpet Depot in a Chicopee warehouse in 1998 and taking its current name in 2003; its BBB profile lists that same 1998 start. It describes itself as a locally owned, woman-owned business led by Becky Tedeschi, and says it is certified as a Woman-Owned Business in Massachusetts — the company's own statement, not something confirmed against a registry. BBB lists Becky Tedeschi as co-owner, alongside Mario Tedeschi as president and Jorge Morgado as president of sales. The written history runs 2021 to 2026 and leans heavily on Google: 4.8 stars across 31 ratings, with the last stretch unbroken. Speed is the through-line. One customer in July 2026 had a measurement and a quote the next day. Another in September 2025 had two bedrooms of flooring installed in a single day, and a November 2025 reviewer had tile ordered and delivered inside three days. The larger jobs get described in more detail — hardwood refinished across three bedrooms and two staircases in an April 2026 review, basement and stair carpet swapped for carpet tiles in a January 2025 one — and stairs, the fiddly part, keep coming up. Its BBB page carries an A+ grade, though the business is not BBB accredited. The one real snag on file is old but specific. In a November 2021 one-star review, a landlord said they told the salesperson durability mattered most for an apartment kitchen and bathroom, and the flooring they were sold failed in the bathroom two years later; the answer they got was that the product was water-resistant rather than waterproof, that the employee who made the recommendation no longer worked there, and that the warranty did not cover it. Nothing like it has surfaced since, but it points at the right question to bring in the door: get the moisture rating in writing for any bath, kitchen or basement install, and the warranty terms with it. A February 2026 customer also hit a snag on a rug delivery, which the salesperson sorted out quickly. For someone who wants to see and touch material in a showroom, get guidance on what suits the room, and have it in quickly, this is a sensible call — and they take commercial work too, per a July 2025 review about office carpet. Confirm the product's moisture spec and warranty before you sign.