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Asset Heating Cooling is a Marlborough, MA heating and cooling company. Its own website lists heating repair, installation and maintenance, heat pump service, AC repair and installation, ductless services, air duct cleaning and backflow testing, and names a service area that includes Worcester, Shrewsbury, Grafton, Westborough, Marlborough, Hudson, Framingham and Natick. The website also states free estimates, 24/7 emergency service and that the company is insured. A recent customer says their a/c works better than before. In a 2025 review, Marc arrived on time for a heating repair and fixed the issue quickly. In 2025, Benny showed a customer pictures before cleaning a dryer vent, a job that took about 35 mins. In a separate 2025 review, a customer said a cleaned dryer vent looked almost like it did brand new. In 2025, one customer called their experience with the company extremely disappointing and concerning.
Typical Greater Boston range for this kind of work, from regional averages — not a quote from Asset Heating Cooling. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$5,000 – $11,400
Typical HVAC project around $8,200
Great customer service and my a/c works better than before now.
I hired Marc from Asset Heating Cooling for a heating repair. He was professional, arrived on time, and fixed the issue quickly. The service was smooth and affordable. I’m happy with the work and would recommend them to anyone who needs heating services.
Your guys were great. They work took less than an hour. Very knowledgeable.
Our experience with this company was extremely disappointing and concerning. They replaced parts on our boiler that were not covered by our warranty through Choice Home Warranty, without informing us there would be any out-of-pocket costs. Our insurance company later confirmed that the part did not require replacement, which is why they denied the claim. We were then threatened with a mechanical lien on our property and sent a plumber to our home during dinner time. The individual was aggressive—banging on our door and demanding $495 without clearly explaining what had been done. When asked for clarification, he shrugged and told us to “pay or face the consequences.” Phone calls to the company went unanswered, and we were left without any proper explanation. After posting an honest review, we received yet another threat—this time threatening legal action if we didn’t remove our review immediately. Thankfully, we recorded their visit and are prepared to defend ourselves in court, if necessary. We cannot recommend this company and urge others to be cautious. The lack of transparency, poor communication, and aggressive behavior were unacceptable
The technician, Bennie, was friendly, punctual, and helpful.
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2 changes recorded — last scanned Sep 26, 2026.
Large mini split job done in one day4.5
Praised for thorough heat-pump work3.9