Design Center West

Design Center West is a Northborough showroom and design-build company that's been part of the same business since 1977 — nearly 49 years, per its own site — selling furniture and home decor alongside kitchen, bath, decking and tiling remodeling. Jeremy Roussel is its president per BBB, and reviews repeatedly credit him and designer Ofelia by name. BBB gives it an A+ and has accredited the business since 2021. On Google it holds a 4.5-star average across 11 ratings, and the reviews on file, mostly from 2021-2023, split into two camps: several describe design consultations and full kitchen or bath projects — countertops, backsplashes, cabinetry, flooring — as smooth and well-communicated, with a 2023 review calling a full kitchen renovation 'beautiful' and faster than expected. But a separate 2023 review describes a badly installed kitchen tile floor: ridges between tiles, uneven heights, one tile barely glued down and another reattached with double-sided tape instead of adhesive, bad enough that the homeowner called in an outside handyman to fix it. Its Massachusetts home improvement contractor registration (#202133) is currently expired, according to the state registry — worth asking about before hiring for construction work specifically. For furniture, design consultation, or cabinetry and countertop work, the reviews are largely positive; for tile or floor installation specifically, the 2023 complaint is worth asking about directly, along with current licensing status for any construction project.