Direct Electric

Direct Electric is a Gloucester, Massachusetts electrician run by Paul, doing residential panel upgrades, wiring, and lighting work across the North Shore. The company's Angi profile states 17 years of experience, while its Thumbtack profile lists 5 years in business — the two platforms don't agree on how long the company has been operating. Reviewers who hired Paul between 2021 and 2024 describe the same experience over and over: on time, knowledgeable about code, and willing to explain the work as he does it. Jobs on record include upgrading an electrical panel from 100 to 200 amps for a new stove outlet, rewiring outlets and switches through a kitchen, installing recessed lighting and floodlights, and smaller work like a ceiling fan install. Several reviewers specifically called out fair, accurate pricing and said they'd already used him more than once. The volume backs this up: Google shows a 5-star rating from 10 ratings, and Thumbtack shows 4.9 stars from 66 ratings, with a Top Pro badge for 2021 through 2023 and a Thumbtack-verified Massachusetts Journeyman Electrician license on its profile. There isn't much on record to weigh against that — the reviews are consistently positive across platforms and years. The one open question is the tenure discrepancy between Angi and Thumbtack, worth asking about directly if a longer track record matters to the decision.