Equipment Direct Sales

Equipment Direct Sales, known as EDSI, isn't the crew that shows up to fix a furnace — it's the manufacturer's representative behind the equipment other contractors install. Based in Braintree, the company says it's been placing HVAC gear with New England contractors, engineers, and building owners since 1997, roughly 29 years, under president Edward Goodrich and a small executive team. Its business is the equipment itself: fan coil units, water-source heat pumps, Yaskawa VFD drives, Berner air curtains, MagicAire classroom unit ventilators, Zehnder radiant systems, and Qmark baseboard and unit heaters, sold into commercial and residential jobs across the region. What actual customers say is thin. Google shows a 3.7-star average across six ratings, but only two written reviews turn up, both from 2023 — one calling them the team to use for high-rise HVAC work in Boston, the other describing trouble getting calls and emails returned. Weighed for specificity, the two roughly offset but tip slightly negative, worth noting given how little else there is to average against. Business-data listings like LeadIQ and Salary.com describe a two-decades-plus regional presence, which lines up with the company's own history — though that kind of aggregator copy isn't the same as a verified customer track record. One project database also places the company at a Randolph, MA address rather than the Braintree headquarters listed everywhere else, so it's worth confirming which location you'd actually be dealing with. Before reaching out, it's worth confirming what kind of job this even is for: Equipment Direct Sales operates as a wholesale relationship for contractors and engineers sourcing equipment, not a typical homeowner service call, and there isn't enough here yet to say how they'd handle a smaller, one-off inquiry.