Surfside Pool Company

Surfside Pool Company is an Amherst, New Hampshire retailer and installer that's been in business 36 years — long enough that in winter its showroom becomes a ski shop, operating under the alternate name Sport Loft Ski Shop, before switching back for pool season. It's family-owned, and beyond selling and installing above-ground and in-ground pools it replaces liners and offers spas, equipment, and fencing. The praise here centers on the retail side. One customer says they've shopped there for over 20 years and calls the products quality; another notes the storeroom keeps pool supplies on hand even when the sales floor has switched over to ski gear for winter. When the installation side goes well, it goes well: a 2025 review described a crew that handled a demanding pad-preparation job with a bobcat before setting a new pool. But hands-on service is where a distinct, years-long pattern shows up. In a 2026 review, a customer says the company never followed through on a promised pool heater repair, blaming a delayed $375 part for weeks before they gave up and hired someone else. A 2025 review describes a pool opening left half-finished — leaves not cleared, cleaning not completed, the job rescheduled twice. A 2023 review says the company refused to hand over liner measurements needed to replace a liner it had originally installed, and two 2022 reviews along with a 2021 review each describe installation dates pushed back repeatedly and a warrantied liner that went unreplaced through an entire season. The Better Business Bureau grades the company A+, a headline rating that sits uneasily next to this pattern of specific, repeated complaints about installation and follow-through. For buying pool supplies or chemicals off the shelf, reviewers are satisfied — but for an installation, a liner replacement, or a repair with a firm timeline, get everything in writing and have a backup plan.