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A. W. Dale Plumbing and Water Filtration

Local business · 300 Main St #12, Wenham, MA 01984, USA

4.3(18)
Plumbingwater filtration installationwater softener installationplumbing repair

Their work

12 photos

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Call (978) 473-2243Visit websiteSee on Google

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Highlights

  • Filtration installscustomers repeatedly detail softener and filtration jobs
  • Clear communicationreviewers cite prompt replies and on-time visits
  • No-charge return visitcame back to finish a pump install at no extra cost
  • Active state licenseMassachusetts plumbing license confirmed active
  • Long-running clientsseveral reviewers say they've used them for years
  • Mostly Google-baseddetailed reviews are concentrated on one platform

A. W. Dale Plumbing and Water Filtration is the call North Shore homeowners make when their water itself is the problem — a house that needs a whole-house filter, a softener, or help with hard water rather than a leaky pipe. Alexander Dale, a licensed Master Plumber, runs it with his wife Katie handling the office; the company says it's been family-owned and insured since 2010, working Hamilton, Wenham, Essex, Ipswich, Manchester By The Sea, Beverly, Danvers, and Gloucester. What repeats across the Google reviews — 31 ratings, all five stars — is how often a filtration or softener install gets named specifically: a competitive quote, an on-time visit, a clean job site, and Alex circling back afterward to walk the homeowner through running the new system. When a job didn't go as planned, the response held up — in January, a water pump install ran into an unexpected wrinkle in the home's setup, and Alex came back for a second day and finished it without charging extra. It isn't only filtration work. Reviewers also call on him for ordinary plumbing jobs — fixture and toilet swaps, faucet repairs, the occasional gas appliance relocation — and several describe using him for years, which lines up with a Wenham Chamber of Commerce membership and a Massachusetts plumbing license (16321-PL-J) that checks out as active. Thirteen of the eighteen written reviews land in just the last six months, and none of them are negative. One thing worth knowing before calling: nearly all of the detailed reviews sit on Google. Other directories carry a listing but little independent review volume of their own, and a couple of older listings disagree on the exact office — some show a South Hamilton address and the name "A.W. Dale Plumbing and Heating" rather than the current Wenham office and "Water Filtration" name, which looks like old directory pages that haven't caught up to a rebrand rather than a separate business. For hard water, a failing softener, or a straightforward repair on the North Shore, this is a small, hands-on operation — Alex, occasionally with a helper named Mark — with a verified license and a review history that hasn't turned up a complaint yet. Confirm the current Wenham office when booking, and ask about scheduling given the size of the crew.

Read the comments

Most recent comments

  • 5.0May 31, 2026

    Alex did a great job installing our whole house water filtration system. He is very knowledgeable on the subject, and we felt very confident in his ability to ensure our water was addressed properly. Thank you very much!

  • 5.0Apr 14, 2026

    We've used A.W.Dale Plumbing for several jobs and it's always a pleasure speaking with both Alex and Katie. Alex is very knowledgeable on all things plumbing and he even did a free plumbing inspection on all our pipes and faucets last time. Katie stays in touch throughout the job process and makes sure all our questions are answered. We have complete trust in A.W. Dale Plumbing and highly recommend them for any plumbing job.

  • 5.0Mar 28, 2026

    Alex has always been very responsive, helping us with a few projects. Very knowledgeable and reasonable pricing. Highly recommend!!!!

  • 5.0Mar 12, 2026

    Alex gave us a competitive quote on installing a whole house water softener system. He was easy to book with, on time, responsive to our questions and left the spaces he worked in very clean. In addition, Alex reached out to check in on our system and even drove back to our home at a time that was convenient for us to review how to manage it. I would recommend Alex 100%.

    Colleen DiGuiseppeView on Google Reviews
  • 5.0Mar 10, 2026

    We have used AW Dale for years. As always Alex and his team were responsive, professional, transparent, and fixed the issues well. Alex also did a full system inspection and walked me through potential upcoming maintenance issues which will let me plan ahead. Highly recommend this crew!

    Jeffrey HopkinsView on Google Reviews

Specializes in

Plumbingwater filtration installationwater softener installationplumbing repair

Also offers

HVAC / Heating & Coolingfixture installationwater pump installationgas appliance relocationpipe system inspection

Service area

Beverly, MADanvers, MAGloucester, MA

Languages

English

Update history

  1. Added 18 new comments, added 12 new photos, verified active license, established rating 4.3

    • confirmed against the state license registry
    • behind the score: Mostly Google-based — detailed reviews are concentrated on one platform

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