Gibraltar Pools Corporation.

In a 2023 review, one family described a crew arriving at 6:45am and getting them "pool schooled" by 4pm the same day — "like a well oiled machine," the reviewer wrote. That kind of fast, hands-on installation day comes up again and again in what customers write about the company. Gibraltar Pools says it invented the rectangular on-ground swimming pool in New England, has been family-run for three generations, and works out of a Topsfield showroom, manufacturing and installing its own patented pools and servicing pools, spas and saunas across the region. This past summer brought some of the strongest praise: reviewers in June and July 2026 described crews that were fast, communicative and unpretentious about upselling — one said a crew drove out to rural New Hampshire and stuck around after a water-delivery mix-up until the pool was filled by hose. Owners who bought years ago keep coming back, too: a 2025 review described a pool installed 16 years earlier getting a smooth, cost-effective liner replacement, and a 2023 review described the owner, Peter, staying personally available by text and phone through a pool upgrade after 20 years with their first one. But the same recent stretch also carries real complaints. A June 2026 review called a purchase "the worse purchase" the customer had made, saying the contract's lifetime-warranty language was misleading; a May 2026 review described three liner leaks in two years blamed on the installation itself. Older complaints raise more serious specifics: a 2025 review said the company pulled a building permit in the customer's name without telling them, a 2023 review alleged $25,000 in yard damage the owner denied causing, and a 2019 account described a pool that took months to become functional with piping, liner and drainage problems. Platform ratings split sharply along these lines — BuildZoom sits at 1.0 stars from 7 ratings, Google is a middling 3.7 from 145, while Angi and HomeAdvisor each show a perfect 5.0 from just 8 ratings apiece. Before booking, it's worth asking directly who pulls any required permits and getting warranty terms — especially on the liner — in writing, since that's exactly where several of the sharpest complaints start. The Better Business Bureau has accredited Gibraltar since 1986 with an A+ grade. For a straightforward installation with a crew on-site the same day, recent reviews are largely positive; for anything involving a warranty claim or a dispute, customers describe a much rockier experience, so get commitments in writing before signing.