Verified record
National Floors is a small, owner-operated hardwood flooring shop based in Beverly, Massachusetts, run by Robert R. LaPorte with three employees. It self-reports 37 years in business and is background-checked on Thumbtack — a distinct North Shore business from the larger multi-state retailer National Floors Direct of Braintree/Avon, MA, which shares a similar name. Thumbtack rates the business 4.9 stars from 27 reviews. Reviewers from 2019 through 2026 repeatedly describe Robert (often called "Rob" or "Bob") responding quickly and personally — same-day or next-day, in one case working a full day to get a damaged rental apartment ready for a Monday move-in. Several reviews describe him giving honest, unsparing advice rather than taking a job that didn't make sense: one customer noted he told them their existing floor wasn't in good enough condition to restore. Others describe him spotting and solving problems on the spot, like patching hardwood exposed by a kitchen remodel or replacing water-damaged flooring discovered under a rug during a small bedroom makeover. The shop's work spans hardwood sales and installation, sanding and refinishing, historic pine, cork and bamboo, engineered floating floors, and luxury vinyl plank over leveled subfloors. One small note: Thumbtack's rating breakdown shows 93% of ratings at five stars and 7% at three stars, though none of the individually quoted reviews here describe anything short of a strongly positive experience. For homeowners in the Beverly/North Shore area looking for a hands-on, personally run flooring shop — especially for tricky jobs uncovered mid-renovation — this owner's long track record of quick response and honest assessments is a strong signal.
Typical Greater Boston range for this kind of work, from regional averages — not a quote from National Floors. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$6,000 – $9,600
Typical flooring project around $7,800
Robert is a true pro and a pleasure to work with. My floors are now gorgeous! Details: 1,001 - 1,500 sq ft • I need a stain applied • Residential — Hardwood Floor Refinishing
Robert did an amazing job on our floors. We really appreciated his attention to detail and his advising us on what to do with our floors (sadly not in good enough condition to restore). You can tell he's passionate about wood flooring and producing quality work. We will definitely work with Robert on future projects!
Robert was exceptional in his floor work. I have a 2nd floor apartment that needed to be done right away since the last tenants nearly destroyed the place. Robert came out the next day after we spoken and worked all day to get this apartment ready by Monday. I would highly recommend Rob for any flooring needed since he is knowledgeable, very friendly and easy to work with.
Could not find flooring help after days of searching. I connected with Robert and we discussed needs via text. He came out that afternoon and finished floor in one day..did beautiful job. Would not hesitate to recommend.
We had recently remodeled our kitchen and discovered there wasn't hardwood under our old cabinets. Rob did an amazing job patching up the areas exposed with the new layout! We plan on using him again when we replace our old carpet with hardwood floors.
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3 changes recorded — last scanned Jul 31, 2026.
Trusted by contractors5.0
Tile craftsmanship5.0
Careful prep for clean finishes5.0