Local business · Waltham, MALocal business · 332 2nd Ave #2, Waltham, MA 02451, USA
Verified record
Typical Greater Boston range for this kind of work, from regional averages — not a quote from Rebel Builders. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$23,000 – $35,000
Typical remodeling project around $29,000
Nine permits across five towns, and the jobs read like whole-floor-plan surgery: attics converted to bedrooms, kitchens rebuilt, houses taken back to the studs. Rebel Builders is a Waltham design-build firm that says it handles additions, ADUs, new construction and partial or whole-house remodels across Greater Boston, and it describes itself as a queer, Latinx, woman-owned and operated company founded and led by Diana Pauro. Pro Remodeler named Pauro to its 2024 Forty Under 40 list, citing $5.4 million in projected revenue that year. What clients write about is coordination — one team carrying design, selections and the trades from first sketch through construction. Google shows 4.8 stars from 16 ratings, Houzz 4.5 from 8, thirteen written accounts in all spanning 2020 to 2025. In a 2023 review one homeowner singled out the custom hood and walnut coffee nook from their kitchen remodel; another that year was on a second job with the firm, a condo renovation and then a whole house. A homeowner partway through an attic-to-bedrooms conversion wrote in December 2025 that everyone they dealt with stayed receptive to their ideas. The counterweight is one detailed October 2023 complaint, posted to Google and Houzz days apart. That client paid roughly $16,000 for the design phase and describes coming away disheartened and at a heavy financial loss, feeling the preferences they had stated clearly went unheard. It is one account, but a specific one about money — so pin the design agreement down before signing: what the fee delivers, how many revisions it covers, and what happens if the first concept misses. Two smaller things to confirm. Houzz and BuildZoom both list a Massachusetts home improvement contractor registration, #194338, for the company — that is a directory listing rather than a confirmation, so ask to see it. Sources also disagree on the address: the firm's own site says Waltham, BuildZoom lists Boston, Houzz shows Brookline, and press coverage places Pauro in Newton. The permit trail is the firmer ground. BuildZoom counts nine permitted projects across Milton, Brookline, Waltham, Littleton and North Easton, which matches the scale reviewers describe, and Houzz lists four 2022 industry awards including a NARI CotY regional award for an addition over $250K. Right call for someone planning a substantial, design-led renovation who wants drawings and construction under one contract. Get that design-phase scope in writing first.
“"Pocket doors don’t block any pathways when they’re open, making them a handy solution for tight spaces. But there’s a certain air of drama when you reveal what’s been hidden away. So not only do they save space, but they’re an opportunity to make a statement." — Michelle Cheney of Rebel Builders”
“A too-large dining room and a cramped kitchen led the owners of this expanded Cape in Wayland to call Diana Pauro for a redesign. Pauro, who is the founder of design-build firm Rebel Builders, reconfigured the layout, moving the kitchen into the dining room”
“According to Diana Pauro, the founder of Rebel Builders in Newton Upper Falls, a green building is designed, constructed (or remodeled), and operated in a way that minimizes its impact on the environment.”
“Founder / Rebel Builders / Newton, Mass. / 2024 Projected Revenue: $5.4 million”
“Pauro, founder of Rebel Builders in Newton, Mass., opened her design-build company at 29. Hailing from Argentina, identifying as queer, and being a woman, Pauro knew her career as a general contractor was atypical, given just 11% of the construction workforce is women.”
I’m a homeowner currently working with Rebel on a relatively extensive remodeling project (remodeling our attic to add additional bedrooms and a bathroom, changes to the floor plan in our main floor), and I would say our home is NOT Instagrammable/super aesthetic — just another multi-family home in the Boston suburbs. My partner and I really enjoyed working with the Rebel team throughout every step, from the design process to the actual construction projects, and each person we’ve interacted with has been friendly, helpful, and receptive to our vision/ideas/requests. Their willingness and patience to brainstorm and think through some of our requests is admirable. As some background, I have never done such a major renovation before and so I spent almost a year (literally 11 months) vetting design-build firms in the Boston area. When Lina (and Diana (the owner) came onsite for our initial consultation, they came PREPARED: they had done some prep work on their end and were able to speak to our town/neighborhood’s zoning requirements and what that would mean for our potential project, they took a closer look at our existing structure and had some suggestions, and they had detailed information about what the design and construction process would entail when we had questions. That left a strong impression on us, compared to some other contractors/design-build firms we chatted with, but we were also really happy with how we had connected conversationally and felt comfortable with the two of them. They gave us the impression that Rebel would be good, reliable partners - which is so important when you’re about to spend a lot of money on a huge project, and want to ensure your vision is seen. We are now wrapping up our project in the next month or so, and everything is looking like the renders/videos that Rebel drafted for us during the design stage (which is super exciting!!). There were some hiccups that came up early during construction, but they were immediately addressed by the full Rebel team. I had no doubt that they would take care of things while we were away for that phase of construction. Overall, working with a design-build firm is going to be pricier than working with a contractor, but for me it was 100% worth it. We had peace of mind because the Rebel team oversaw everything from designing with architectural/structural input from the beginning, applying for the permits, and taking those design schematics and bringing them to life - all with full communication on their end. As the client, we only needed to focus on the aesthetics - and what we’ve designed together with Rebel is so wonderful :)
Rebel Builders have been great to work with. Everyone is very responsive and they have excellent attention to detail.
We had such high hopes for this partnership with Rebel Builders, but it unfortunately left us disheartened and at a huge loss financially. We held off on renovating until the spaces were really in need of help and had dreams for freshly designed spaces. At first we thought the team was really listening to us. I completed Rebel’s surveys and their requested idea boards so they could get a sense of what we were looking for. Countless hours were spent with this and in person meetings to really get that style down. We were so excited for the day of Rebel's first proposal, only to be left in tears by the end of the meeting. There were so many things which we had explicitly said we didn't want (white cabinets, particle/furniture board, light floors, contemporary fixtures, etc.). I kept asking myself how communication could have gone so wrong. We had paid Rebel $16K up to that point for the design process. We were devastated. There was no recourse because we signed an agreement and according to the firm, they completed their contractual responsibilities with the design they presented. We gained nothing usable from the process and lost so much time and money as a result of our experience with Rebel. In our opinion, neither were managed respectfully or with any consideration for the input we provided. I wish we had known sooner so we could have parted ways earlier. We feel Rebel didn’t show us care at the end. It was a profoundly hurtful experience. We had tried to find resolution several times but feel like we were met with a lack of empathy. Please think twice about going with Rebel Builders and if you do choose them, consider carefully where your design cost is going.
I wish we had the same experience as everyone else. We knew Diana from a previous design build experience and were so delighted to know she started her own firm. We had such high hopes for this partnership, but it unfortunately left us disheartened and at a huge loss financially. At first we thought the team was really listening to us. I had dreams about my kitchen and bathrooms which we held off on renovating until the spaces were really in need of help. At the team's request, I completed their Google surveys and Houzz assignments so they could get a sense of what we were looking for. Countless hours were spent with this and in person meetings to really get that style down. I was so excited for the day of Rebel's first proposal, only to find myself in tears via video chat. There were so many things which I had explicitly said I didn't want (white cabinets, light floors, contemporary fixtures, etc.). I kept asking myself how communication could have gone so wrong. We had paid Rebel $16K up to that point for the design process and were left feeling pretty devastated. At that meeting, we were told that this was just the first phase and they would continue to refine with us. But how did we spend so much money for Diana's team to take time adding things our family did not want? We realized we couldn't afford to continue with Rebel. There was no recourse because we signed an agreement and according to the firm, they completed their contractual obligation with the design they presented. If your home is Instagram worthy, perhaps you'll get some of the beautiful designs that Rebel showcases. Unfortunately, that wasn't our experience. The pictures are all we have for what we spent. We were left with nothing usable from the process and lost so much money as a result of choosing Rebel. Please think twice about going with Rebel Builders and if you do pick them, consider carefully where your design costs are going. They're not bad people, but sadly we had a really bad experience with them. UPDATE: This review was not written with any intention to distort or cause issues, but only to share our family's perspective on the experience we had with Rebel Builders. We had made attempts to reach out to find resolution and was met with a lack of empathy. We just don't want anyone else to go through the same.
We are in love with the work Diana and her team did with our kitchen remodel! The entire process was clearly communicated throughout the duration of the design and building process and the quality and attention to detail was unparalleled from the custom hood to the walnut coffee nook. I will never not use a design build team going forward! They help the homeowners find the best finishes and coordinate all the trades for you so you do not have to have the headache of organizing an entire project. The whole team was careful, caring, and professional. Highly recommend!”
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Added 17 new comments, added 34 new photos, established rating 3.9
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