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Typical Greater Boston range for this kind of work, from regional averages — not a quote from Rebel Builders. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$23,000 – $35,000
Typical remodeling project around $29,000
Diana Pauro opened Rebel Builders at 29, a trade magazine reported in 2023 — an Argentine, queer woman running a design-build company in a field the same article put at 11% women. The Waltham firm draws the plans and then builds them: additions, ADUs, new construction and partial or whole-house remodels around Greater Boston, with Newton, Brookline and Boston named as the service area. Kitchens are where the written accounts concentrate. Four reviews from 2023 describe large kitchen remodels — one in a 1950s house whose original kitchen was small and dated, one with a custom hood, and one condo kitchen whose owner went on to hire the firm again for a whole-house renovation. A December 2025 client wrote mid-project, with the attic being turned into bedrooms and a bathroom and the main floor replanned. The Boston Globe reported in February 2025 that the owners of an expanded Cape in Wayland brought Pauro in to reconfigure the layout, moving the kitchen into the dining room, and Boston Magazine described in 2022 a 1,600-square-foot build-out into an airy modern kitchen with an adjoining living area. The praise is mostly about process. A 2020 reviewer credits transparent budgeting and a detailed calendar; a 2023 first-time homeowner writes about patience and zero judgement through a first renovation; another 2023 client, doing a second-story renovation and a first-floor rehab, credits the design vision. Its Houzz profile lists four 2022 industry awards, among them a NARI CotY regional award for a residential addition over $250K and a BRAGB Prism silver for a whole-house renovation under $250K. Against that sits one detailed complaint, posted in October 2023 on both Google and Houzz with the same story in each. The client had known Pauro from an earlier design-build project and was glad she had started her own firm, then wrote that the partnership left them disheartened and at a huge financial loss; the Houzz profile summarizes it as a $16,000 design phase in which the client felt their stated preferences were ignored. That is the thing to press on: how the design phase is scoped and paid for, what it delivers, and what happens if the drawings come back wrong. For a homeowner who wants one firm to design and build a kitchen, an addition or a whole-house renovation, and who intends to stay closely involved in the drawings, this is the work reviews from 2020 through 2025 describe. Get the design agreement's deliverables, revision rounds and exit terms in writing before you sign it.
“"Pocket doors don’t block any pathways when they’re open, making them a handy solution for tight spaces. But there’s a certain air of drama when you reveal what’s been hidden away. So not only do they save space, but they’re an opportunity to make a statement." — Michelle Cheney of Rebel Builders”
“A too-large dining room and a cramped kitchen led the owners of this expanded Cape in Wayland to call Diana Pauro for a redesign. Pauro, who is the founder of design-build firm Rebel Builders, reconfigured the layout, moving the kitchen into the dining room”
“According to Diana Pauro, the founder of Rebel Builders in Newton Upper Falls, a green building is designed, constructed (or remodeled), and operated in a way that minimizes its impact on the environment.”
“Founder / Rebel Builders / Newton, Mass. / 2024 Projected Revenue: $5.4 million”
“Pauro, founder of Rebel Builders in Newton, Mass., opened her design-build company at 29. Hailing from Argentina, identifying as queer, and being a woman, Pauro knew her career as a general contractor was atypical, given just 11% of the construction workforce is women.”
I’m a homeowner currently working with Rebel on a relatively extensive remodeling project (remodeling our attic to add additional bedrooms and a bathroom, changes to the floor plan in our main floor), and I would say our home is NOT Instagrammable/super aesthetic — just another multi-family home in the Boston suburbs. My partner and I really enjoyed working with the Rebel team throughout every step, from the design process to the actual construction projects, and each person we’ve interacted with has been friendly, helpful, and receptive to our vision/ideas/requests. Their willingness and patience to brainstorm and think through some of our requests is admirable. As some background, I have never done such a major renovation before and so I spent almost a year (literally 11 months) vetting design-build firms in the Boston area. When Lina (and Diana (the owner) came onsite for our initial consultation, they came PREPARED: they had done some prep work on their end and were able to speak to our town/neighborhood’s zoning requirements and what that would mean for our potential project, they took a closer look at our existing structure and had some suggestions, and they had detailed information about what the design and construction process would entail when we had questions. That left a strong impression on us, compared to some other contractors/design-build firms we chatted with, but we were also really happy with how we had connected conversationally and felt comfortable with the two of them. They gave us the impression that Rebel would be good, reliable partners - which is so important when you’re about to spend a lot of money on a huge project, and want to ensure your vision is seen. We are now wrapping up our project in the next month or so, and everything is looking like the renders/videos that Rebel drafted for us during the design stage (which is super exciting!!). There were some hiccups that came up early during construction, but they were immediately addressed by the full Rebel team. I had no doubt that they would take care of things while we were away for that phase of construction. Overall, working with a design-build firm is going to be pricier than working with a contractor, but for me it was 100% worth it. We had peace of mind because the Rebel team oversaw everything from designing with architectural/structural input from the beginning, applying for the permits, and taking those design schematics and bringing them to life - all with full communication on their end. As the client, we only needed to focus on the aesthetics - and what we’ve designed together with Rebel is so wonderful :)
Rebel Builders have been great to work with. Everyone is very responsive and they have excellent attention to detail.
We had such high hopes for this partnership with Rebel Builders, but it unfortunately left us disheartened and at a huge loss financially. We held off on renovating until the spaces were really in need of help and had dreams for freshly designed spaces. At first we thought the team was really listening to us. I completed Rebel’s surveys and their requested idea boards so they could get a sense of what we were looking for. Countless hours were spent with this and in person meetings to really get that style down. We were so excited for the day of Rebel's first proposal, only to be left in tears by the end of the meeting. There were so many things which we had explicitly said we didn't want (white cabinets, particle/furniture board, light floors, contemporary fixtures, etc.). I kept asking myself how communication could have gone so wrong. We had paid Rebel $16K up to that point for the design process. We were devastated. There was no recourse because we signed an agreement and according to the firm, they completed their contractual responsibilities with the design they presented. We gained nothing usable from the process and lost so much time and money as a result of our experience with Rebel. In our opinion, neither were managed respectfully or with any consideration for the input we provided. I wish we had known sooner so we could have parted ways earlier. We feel Rebel didn’t show us care at the end. It was a profoundly hurtful experience. We had tried to find resolution several times but feel like we were met with a lack of empathy. Please think twice about going with Rebel Builders and if you do choose them, consider carefully where your design cost is going.
I wish we had the same experience as everyone else. We knew Diana from a previous design build experience and were so delighted to know she started her own firm. We had such high hopes for this partnership, but it unfortunately left us disheartened and at a huge loss financially. At first we thought the team was really listening to us. I had dreams about my kitchen and bathrooms which we held off on renovating until the spaces were really in need of help. At the team's request, I completed their Google surveys and Houzz assignments so they could get a sense of what we were looking for. Countless hours were spent with this and in person meetings to really get that style down. I was so excited for the day of Rebel's first proposal, only to find myself in tears via video chat. There were so many things which I had explicitly said I didn't want (white cabinets, light floors, contemporary fixtures, etc.). I kept asking myself how communication could have gone so wrong. We had paid Rebel $16K up to that point for the design process and were left feeling pretty devastated. At that meeting, we were told that this was just the first phase and they would continue to refine with us. But how did we spend so much money for Diana's team to take time adding things our family did not want? We realized we couldn't afford to continue with Rebel. There was no recourse because we signed an agreement and according to the firm, they completed their contractual obligation with the design they presented. If your home is Instagram worthy, perhaps you'll get some of the beautiful designs that Rebel showcases. Unfortunately, that wasn't our experience. The pictures are all we have for what we spent. We were left with nothing usable from the process and lost so much money as a result of choosing Rebel. Please think twice about going with Rebel Builders and if you do pick them, consider carefully where your design costs are going. They're not bad people, but sadly we had a really bad experience with them. UPDATE: This review was not written with any intention to distort or cause issues, but only to share our family's perspective on the experience we had with Rebel Builders. We had made attempts to reach out to find resolution and was met with a lack of empathy. We just don't want anyone else to go through the same.
We are in love with the work Diana and her team did with our kitchen remodel! The entire process was clearly communicated throughout the duration of the design and building process and the quality and attention to detail was unparalleled from the custom hood to the walnut coffee nook. I will never not use a design build team going forward! They help the homeowners find the best finishes and coordinate all the trades for you so you do not have to have the headache of organizing an entire project. The whole team was careful, caring, and professional. Highly recommend!”
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1 change recorded — last scanned Aug 7, 2026.
Renovates century-old structures5.0
Repeat customer praise3.7
Verified HIC license3.5