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True Blue Waters is a Holden-based pool company that's been in business about 13 years, per its Better Business Bureau listing, handling pool openings and closings, cleaning and maintenance, repairs, equipment installation, and saltwater conversions across a number of central Massachusetts towns. The BBB gives it an A+ grade, though the company isn't accredited, and shows no formal complaints filed. The picture from reviews is mixed. Three 2026 reviews describe a responsive company: one homeowner called in a panic over cloudy water in a newly purchased pool and got help ahead of a weekend deadline, another had a green pool that wouldn't clear despite good water chemistry and found True Blue Waters through a local community chat, and a third got a quick response and fix for a leaking pump. But it isn't a spotless track record — in a 2023 review, a new homeowner said the company opened their pool but skipped the brush cleaning that had been agreed on, and said they wouldn't trust the company again; a 2025 one-star review also rated the business poorly, though it pointed readers to another post rather than giving detail here. Given that mix, it's worth confirming exactly what's included in a service call before it starts, especially for a first-time opening or closing. For routine maintenance and quick-response repair work, the more recent reviews are encouraging.
I called this local business in a panic the day after purchasing a home with an existing in ground pool that had cloudy water. I was hoping to get it in swimmable condition for the weekend, and they said they’d try their best. Anyone buying a home knows the torture of waiting the last couple of weeks before closing, never mind having a beautiful pool and weather to match but not being able to use it! Not even one day later, the water was already cleared up, and by the following day the pool looked even better than I could’ve imagined. I would rely on this business to help with my pool any day, and know they will do the best they can with any challenge that might arise without trying to break the bank. They were kind and professional in all of our communication and did exactly what was agreed upon. The price was very reasonable! THANK YOU FOR MAKING OUR FIRST WEEKEND IN OUR NEW HOME ENJOYABLE! Including photos of the magic they worked that show the incredible difference from before and after True Blue’s services. 🤿💧
I highly recommend True Blue Waters! I found him through our local community chat after we were struggling with a green pool that just wouldn't clear up, even though our water chemistry was good. We had tried everything we could think of, and I was getting so frustrated. For the past three days, Greg has been incredibly helpful, patient, and generous with his time. He walked me through the process step-by-step, answered all of my questions, and helped us figure out what was actually going on. His knowledge and willingness to help made such a difference, and we finally have our pool looking clear again! I am so grateful for all of his help and would absolutely recommend him to anyone looking for someone who really knows pools and genuinely cares about helping his customers. Thank you, Greg!
Had a leaking pump and they jumped on it quickly. Great communication and service all around.
Read my other review on the new google biz listing for this biz ..
I am a new home owner with pool at my home and call true blue waters to open and clean the pool - they opened the pool but didn't performed brush cleaning as was agreed . Never trust this company
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Added 5 new comments, added 21 new photos, established 3.6 rating
Service manager Greg, praised for years4.5
Handles renovations and challenging existing pools4.2
Neglected pool revivals4.1
Pool restorations4.1