Verified record
Ulta Home Improvements is a family-owned home improvement company based in Ashland, Massachusetts, serving Greater Boston towns including Wellesley, Newton, Natick, and Framingham. Bruno Aragao is the founder and co-owner, with Isabela Aragao as co-owner, and the company offers painting, flooring, carpentry, plumbing, and remodeling, per its website. The company holds an active Massachusetts home improvement contractor registration, license 183615, verified against the state's registry, and carries an A+ Better Business Bureau grade with accreditation dating to 2018. It also has a 5.0-star average from 139 Google reviews, along with perfect or near-perfect ratings on Best Pick Reports, Houzz, and BuildZoom. Reviewers describe detailed, consistently positive experiences across a wide range of projects: full kitchen, bathroom, and mudroom remodels; interior and exterior painting, including a three-story exterior job praised for careful surface preparation; hardwood, tile, and vinyl flooring installs and refinishing; carpentry work like a rebuilt porch staircase; and even plumbing repairs such as a same-day water heater replacement and a sewer line fix. Bruno, along with project managers named Clif and Keaton, comes up repeatedly for responsive, hands-on communication, and several reviewers — including a fellow contractor who partners with the company — describe using Ulta for multiple projects over the years. In 2026, local outlets reported the company received a $24,000 state grant to help train eight workers, with four additional jobs expected by 2028. One complaint on record, through Best Pick Reports, describes a solar electric system on the roof that failed in the course of a project, with the customer reporting the issue as still unresolved. The company's website also lists self-reported Master Plumber and Journeyman Plumber license numbers that are not verified against a state registry. Ulta Home Improvements looks like a strong, versatile choice for painting, flooring, carpentry, and remodeling projects in the Greater Boston area, backed by a large, deep, and largely excellent track record and a verified state contractor license. It's worth asking directly about the unresolved solar-system complaint if your project involves rooftop equipment.
“Ulta Home Improvements was awarded $24,000 to train 8 workers; 4 additional jobs are expected by 2028.”
Excellent work, fast scheduling and friendly employees.
I was very pleased with the quality of work done on my windows and deck. Very professional team, very easy to work with, project done in a reasonable amount of time.
We've used Ulta Home for a number of projects over the years. Most recently they did a smaller job for us where they repainted the exterior of our front door and our new mailbox to match. As always, a terrific experience in terms of workmanship, attention to detail, integrity, and working with Bruno and his team; top notch!
We had a big exterior house painting and carpentry job to get our house ready for sale. These guys did a great job. Bruno, our project manager, was super responsive. If something wasn't right, he got it fixed asap. No company is perfect but the ones who take responsibility for fixing imperfections are rare! Ulta is one of them. I'd hire them again in an instant.
I’m a new home owner so going into a floor refinish I wasn’t exactly sure where to start but I felt comfortable going with Ulta Homes after reading their greats reviews and now I’m here to continue with the positive reviews! The staff were timely, professional and friendly from start to finish and answered my questions without making me feel dumb! Payments were easy through the Buildertrend app. I am so in love with how my floors turned out! If ever a big project needs to be done, I’d seriously consider Ulta Homes in the future.
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Also offers
Service area
2 changes recorded — last scanned Jul 31, 2026.
Typical Greater Boston range for this kind of work, from regional averages — not a quote from Ulta Home Improvements. Use it to sanity-check bids, then get the real number in writing.
Estimated range
$23,000 – $35,000
Typical remodeling project around $29,000
Languages
Languages
Ownership
Certified attributes are verified against the public registry. Others are the business's own statement.
Ownership
Certified attributes are verified against the public registry. Others are the business's own statement.
Deck and porch rebuilds5.0
Deck & stair rebuilds4.6
Moved furniture protected under drop cloths4.5
Exterior paint prep4.4
