Aquarian Pool And Spa

Aquarian Pool And Spa is a Franklin, Massachusetts pool company built around one name — Mark, who personally handles installs, liner repairs and equipment fixes, sometimes with a crew that includes an installer named Billy. Google shows 4.8 stars from 67 ratings and BBB lists it with an A+ grade. The detailed, individually-written reviews describe a hands-on operator. In a 2023 review, a customer recounts Mark waiting out a rainy July stretch and personally verifying the ground was dry enough before he'd install, even offering to come on an unscheduled weekend rather than rush the job. Other accounts describe him fixing a liner on a holiday weekend when no one else would help, dismantling and reinstalling a pool in a day after a different company botched it, and matching a replacement for a 20-year-old pool to an existing deck. Customers repeatedly mention he answers texts and calls within minutes. There are real complaints alongside that record. A July 2026 review says a planned installation was never delivered — the pool wasn't ordered, no permit was pulled, and the job fell through after a shipping delay. In a 2023 review, a customer describes paying $18,000 upfront for a pool that was never completed, work subbed out and mishandled, and said they planned to contact the BBB and the attorney general. A separate, undated BBB complaint also describes dissatisfaction with how a yard was left after an install. Also worth knowing: dozens of the five-star Google reviews were posted within a few days of each other in October 2023 using near-identical, generic phrasing — "the full package," "a game-changer," "we're ecstatic beyond words" — rather than a specific account of the work. The individually-written accounts point to a capable, responsive operator for straightforward installs and repairs — but given the unresolved-sounding complaints and the templated review cluster, it's worth asking pointed questions about contract terms, permitting and the payment schedule before handing over money upfront.