Father and Son Floorcraft, LLC

Father and Son Floorcraft is a Watertown flooring outfit that, by its own account and several online directories, has been outfitting Greater Boston homes with new floors for decades — one listing puts it at 35-plus years serving roughly 40 towns around Boston. Company profiles don't agree on exactly when it started, though: the Better Business Bureau traces it back to 1978 with three employees, while a Dun & Bradstreet listing puts its founding in 2015. Mark Chason is named as its president. The work itself is broad — hardwood, carpet, vinyl, tile, ceramic and laminate flooring, plus floor sanding and refinishing, sold and installed out of a Belmont Street address. The number worth sitting with is a split one: on Houzz, the company carries a 3.9-star average and a Houzz Award and Badge, but that's built on only seven ratings. A separate flooring directory shows a lower 3.3-star mark. Neither comes with enough written reviews here to say what specific jobs went well or badly. The bigger question to settle before calling is whether the business is even still running. The BBB lists Father and Son Floorcraft as believed to be out of business, unaccredited, with no rating — which cuts directly against the still-active picture painted by its Houzz profile and by several flooring directories that continue to list it as open in Watertown. That's not a small discrepancy for a homeowner about to hand over a flooring job. Given that split, the sensible move is to call first and confirm the business is actually taking work before doing anything else — the directories describing decades of Greater Boston flooring experience are only useful if the shop behind them is still open.