Superior Hardwood Floors

For more than four decades, homeowners around Reading, Massachusetts have hired Cliff Winsor to refinish and install their hardwood floors, and the same specifics turn up again and again in reviews: floors that come out "better than expected," minimal dust during sanding, and a schedule he sticks to. Superior Hardwood Floors was founded in 1984 and is still owner-operated by Clifford R. Winsor, with a second location in North Andover, per BBB. Forty-three reviews across Google and HomeAdvisor, dated from 2018 through 2026, are all five stars. A recent review called Cliff "very experienced, knowledgeable and flexible" and said the floors "look amazing"; another recent review said he was "very meticulous" with a refinishing job that "came out better than expected." A third recent review described the crew as "professional, efficient, and incredibly detail-oriented" and said the work "completely transformed the entire space"; another recent review, for a historic home with uneven floors, said the team kept the finished work true to the house's era. The praise isn't only recent. In a 2019 review, a customer described installing oak hardwood across six rooms — about 1,600 square feet — with a mahogany border inlay matched to an existing one in the dining room. In a 2023 review, a customer said Cliff had refinished their own floors and three other homes in the neighborhood, calling him an "honest family man." Several reviews, old and new, single out low dust during sanding and fair, upfront pricing. A 2019 review noted the work was done by Cliff and one employee; a 2018 review said his crew is largely made up of family. BBB gives the company an A+ rating, though it is not a BBB Accredited Business, and HomeAdvisor lists it as an accredited, certified member with a 5.0-star average from 99 ratings. For a hardwood refinishing or installation job — including matching old floors to new, or working around an inconvenient schedule — this is a well-established, family-run call; get a written estimate and confirm which location, Reading or North Andover, will handle the work.