Kontseptual, Inc.
Local business · 685 Hale St, Beverly, MA 01915, USA
Their work
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Verified record
- Not rated by the BBB
- 13 customer photosOf completed work
Highlights
- Chrysalis Award design — two 2025 national and regional remodeling awards
- Referral relationship — a decade-long builder partner praises her listening and creativity
- Perfect small-sample ratings — 5 stars on both Google and Houzz
- Thin review base — only 4-5 ratings each on Google and Houzz
- No fresh reviews — newest public review dates to August 2025
Kontseptual is a Beverly interior design and architecture practice built around one person: Alexandra Kontsevaia Peterson, its principal and owner. She holds a Bachelor of Architecture and a Certificate in Sustainable Design from the Boston Architectural College, is an allied member of the American Society of Interior Designers, and works alongside consulting architect William Peterson, AIA, NCARB. The firm takes on residential and commercial interiors, space planning, and renovation and remodeling — including virtual eDesign for clients outside the area — with kitchens, baths, additions, and adaptive reuse of older New England buildings among the project types it names. The written praise is thin in volume but consistent in theme. A builder who has referred clients to Kontseptual for more than ten years says every one of them has come back raving about Alexandra's professionalism, creativity, and her habit of truly listening before she elevates a concept. That account sits alongside a perfect five-star page on Google and an identical five-star page on Houzz, each drawn from just four or five ratings — promising, not yet proven, and the newest public review on file still dates to August 2025. The clearest outside validation is a pair of 2025 Chrysalis Awards for remodeling — a National Award for a whole-house remodel under $500,000 and a Regional Award for a bath remodel under $50,000 — which line up with the larger renovation and room-transformation work the Greater Beverly Chamber of Commerce also describes the firm doing. Given how small the review count still is, ask to see photos and references from a recent project before booking. Kontseptual suits a homeowner who wants a dedicated designer's eye for a kitchen, bath, or whole-house renovation, or for adapting an older building, rather than a single design-build firm handling construction too. Confirm current availability and ask for recent project photos directly before committing.
Read the comments
Most recent comments
- 5.0Aug 29, 2025
We’ve had the pleasure of working with Alexandra—fondly known as Ksana of Kontseptual, Inc.—for over 10 years, both professionally and personally. As a builder, I’ve referred many of my clients to her, and every one of them has raved about her professionalism, creativity, and ability to truly listen to their vision before elevating it to the next level. Our collaboration has been unique in that I had the privilege of having her design my family’s dream kitchen—something I had put off for 20 years as a contractor working on everyone else’s homes. Her talent, insight, and eye for detail have brought countless spaces to life, not only for my clients but for my own family as well. What stands out most is not just her design expertise, but the genuine care and joy she brings to every project. I feel fortunate to call her a client, a colleague, and a friend.
— C LeBlancView on Google Reviews ↗ - 5.0Sep 3, 2024
Ksana worked closely with us to translate our style inspirations and practical needs into a plan that works perfectly for our space. We were able to transform a very strangely laid out kitchen into a new kitchen space with an added half bath and entryway -- that somehow feels much larger because of Ksana's solid design work.
— Alissa AmbroseView on Google Reviews ↗ - 5.0Jul 18, 2023
I had the pleasure of working with Alexandra who truly made the planning of the remodeling process a breeze. She were incredibly easy to work with, attentive to our wishes, and brought a creative approach to the project, while also paying meticulous attention to detail. From the very beginning she displayed a high level of professionalism and expertise. Alexandra actively listened to our ideas and preferences, taking the time to understand our vision for the space. Throughout the design process, they seamlessly integrated our desires and requirements, ensuring that every aspect of the project reflected our unique style and needs. Throughout the project, communication was seamless. Designer maintained an open line of dialogue, keeping us informed about the progress and addressing any questions or concerns that arose along the way. Their clear and prompt communication helped us feel confident and informed throughout the entire remodeling process. We are thrilled with the end result and would highly recommend their services to anyone seeking a skilled Designer who can bring their vision to life with flair and precision.
— Ramol PartnersView on Google Reviews ↗
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Update history
Added 3 new comments, added 49 new photos, established rating 3.9
- behind the score: Thin review base — only 4-5 ratings each on Google and Houzz
Added 10 new photos