Verified record
Kontseptual, Inc. is a Beverly interior design and architecture practice run by principal Alexandra Kontsevaia Peterson — a Boston Architectural College graduate (2012) and allied member of ASID — with a consulting architect, William Peterson (AIA, NCARB), on call for projects. Its own site describes the work as residential and commercial interior planning, space planning, and renovation, and the reviews on file back that up as full room redesigns rather than a single fixture swap. In a 2025 review, a builder who says he's referred Kontseptual "many" of his own clients over more than a decade had Ksana Peterson design his own family's kitchen; a 2024 review describes turning an awkwardly laid-out kitchen into a new kitchen plus an added half bath and entryway that "feels much larger" for the reconfiguration, and a 2023 review calls the planning process itself easy and attentive. Every review on record — Google (5.0 from 4 ratings) and Houzz (5.0 from 5) alike — is five stars, and Houzz lists 12 years in business. On chrysalisawards.com, the firm is credited with a 2025 National Award for a whole-house remodel under $500,000 and a 2025 Regional Award for a bath remodel under $50,000; the same source describes one of its bathroom projects as turning an outdated space into a tranquil one. The written record so far is short — three individual reviews plus the award write-ups — and it leans toward the design process itself (creativity, listening, ease of planning) rather than pricing or construction punch-list detail, so it's worth asking directly what Kontseptual's own scope covers versus the contractors who execute the build. A solid call for a from-scratch kitchen or bath redesign in the North Shore/Greater Boston area, especially if an architect-trained eye on the layout matters as much as the finish work — confirm the design-fee structure and who's swinging the hammer before signing on.
Typical Greater Boston range for this kind of work, from regional averages — not a quote from Kontseptual, Inc.. Use it to sanity-check bids, then get the real number in writing.
Cabinets are roughly 30% of a kitchen budget.
Estimated range
$23,000 – $35,000
Typical kitchen remodel around $29,000
“This bathroom renovation by Kontseptual re-imagined an outdated space into a tranquil”
“2025 National Award Whole House Remodel under $500,000 2025 Regional Award Bath Remodel under $50,000”
We’ve had the pleasure of working with Alexandra—fondly known as Ksana of Kontseptual, Inc.—for over 10 years, both professionally and personally. As a builder, I’ve referred many of my clients to her, and every one of them has raved about her professionalism, creativity, and ability to truly listen to their vision before elevating it to the next level. Our collaboration has been unique in that I had the privilege of having her design my family’s dream kitchen—something I had put off for 20 years as a contractor working on everyone else’s homes. Her talent, insight, and eye for detail have brought countless spaces to life, not only for my clients but for my own family as well. What stands out most is not just her design expertise, but the genuine care and joy she brings to every project. I feel fortunate to call her a client, a colleague, and a friend.
Ksana worked closely with us to translate our style inspirations and practical needs into a plan that works perfectly for our space. We were able to transform a very strangely laid out kitchen into a new kitchen space with an added half bath and entryway -- that somehow feels much larger because of Ksana's solid design work.
I had the pleasure of working with Alexandra who truly made the planning of the remodeling process a breeze. She were incredibly easy to work with, attentive to our wishes, and brought a creative approach to the project, while also paying meticulous attention to detail. From the very beginning she displayed a high level of professionalism and expertise. Alexandra actively listened to our ideas and preferences, taking the time to understand our vision for the space. Throughout the design process, they seamlessly integrated our desires and requirements, ensuring that every aspect of the project reflected our unique style and needs. Throughout the project, communication was seamless. Designer maintained an open line of dialogue, keeping us informed about the progress and addressing any questions or concerns that arose along the way. Their clear and prompt communication helped us feel confident and informed throughout the entire remodeling process. We are thrilled with the end result and would highly recommend their services to anyone seeking a skilled Designer who can bring their vision to life with flair and precision.
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Certified attributes are verified against the public registry. Others are the business's own statement.
Established 3.8 rating
Curates tile picks instead of overwhelming clients4.8
Diagnosed a window leak other contractors couldn't find4.8
Remodeled a 200-year-old home that sold 10% over asking4.5
Registry-verified license3.4
Historic-home specialist3.2
Praised for tile work and finish carpentry4.9