Surfside Pool Company

Surfside Pool Company is a central-Massachusetts pool and spa outfit with a store at 33 W Boylston St in West Boylston and its Better Business Bureau file at 139 Lunenburg Street in Fitchburg. The BBB records the business as trading since July 1972 — 54 years — as a sole proprietorship, naming Rick Hajjar and Philip Rivers as owners; the company's own site describes a family-owned team with 50+ years of experience. It runs six locations across Massachusetts and southern New Hampshire (Fitchburg, Acton, West Boylston and Chelmsford in MA, plus Amherst NH), and says it serves homeowners in Acton, Chelmsford, Fitchburg, Leominster, West Boylston and Amherst NH. The work spans inground, semi-inground and above-ground pool installation, liner replacement, spas and hot tubs, and fencing — the BBB also lists Fence Sales as a category and "Surfside Fence" as an alternate name. The clearest pattern in the reviews on file is counter service rather than construction: reviewers describe free water testing, staff who track down a part they did not stock, and advice given without an upsell. In a 2022 review a homeowner described a one-day liner replacement on a 20-year-old above-ground pool in which the installer also repaired a rusted section near the skimmer and jet, and Massachusetts municipal permitting records show the company presenting residential inground pool projects for town review. What to weigh before booking is follow-through. A 2022 reviewer said the company never came back to hook up a ground wire despite repeated appointments and found the chemicals and small supplies overpriced; a separate one-star review from 2022 said everything ran late and that more material kept being requested mid-job. Google's own star average sits at 3.6 across 52 ratings even though most of the individual bodies on file are five-star, so the average — not the quoted reviews — is the better read of overall balance. A commenter in a 2025 r/massachusetts pool-contractor thread answered simply "Not Surfside", a warning with no detail or town attached. The honest fit is a long-established local supplier and installer worth using for liners, equipment, water testing and supply runs, with a scheduling conversation up front if you are hiring them for a full install. Ask for a written timeline and completion punch list, confirm which of the six locations will service the job, and verify any licensing or registration directly with the state — no licence record appears in the evidence here.