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Surfside Pool Company is a family-owned pool, spa and fencing business founded in 1972 by Rick Hajjar and Philip Rivers, and has grown to six locations across Massachusetts and New Hampshire. It holds a Better Business Bureau A+ rating (the business is not BBB-accredited) and sells, services and installs pools, spas and fencing for homeowners. Reviews from 2023 through 2026 are heavily positive and consistently praise the retail and service side of the business — free water testing, honest no-pressure advice, and knowledgeable, friendly staff who help customers find parts other stores don't carry. A handful of older reviews from 2022 described problems on the installation side, including late work, unprofessional communication, and a missed follow-up appointment to finish hooking up equipment.
“Not Surfside”
“In 1972, Hajjar and Rivers borrowed $3,500 from a local bank to start Surfside Pool Company, which has since grown to six locations in Massachusetts and New Hampshire.”
“said Rick Hajjar, owner of Surfside Pool Company in Fitchburg.”
Awesome group to work with. Pleasant and attentive to out needs. They assisted us on our initial water test.
Extremely helpful staff, they did not have the part I needed but went above and beyond to help me find it.
these guys are AWESOME and so much better than anyone else in the area. very helpful, REALLY knowledgeable a friendly bunch of people. Save yourself the headache - avoid the other pool place in West Boylston and just shop here
I couldn't have been happier with my experience. Knowledgeable friendly staff gave me advice that worked flawlessly. Never even tried to sell me any products and was in and out in 10 minutes. Support local businesses
They don’t charge for water test even if you don’t need any chemicals. Another positive on top of military discount. Generally being available and not jammed. Having several people at busy times Everyone is friendly and helpful. They don’t recommend anything you don’t need as well.
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Certified attributes are verified against the public registry. Others are the business's own statement.
1 change recorded — last scanned Aug 16, 2026.
Customers with decades-long relationships4.9
Pool restorations4.1