Local business · East Bridgewater, MALocal business · 350 N Bedford St, East Bridgewater, MA 02333, USA
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Forty-six years of pools, and the reviews still split on one thing: which part of the company you deal with. Superior Pool Service works out of a shop on North Bedford Street in East Bridgewater, designing, building, renovating and servicing in-ground pools and hot tubs, with a retail counter that tests water. The company says it has been at it since 1978; its Better Business Bureau file puts the start at 1979 with incorporation in 2007, lists about ten employees, and names Tom Williams Jr. as president. Its Massachusetts home improvement contractor registration is active, and the BBB has accredited the business since 2011 at an A+. When the crews are on site, homeowners are pleased. A liner replacement in June 2026 went in quickly and at what the customer called a good cost. A March 2025 review described another liner swapped after seventeen years — on time, and it looked good. Two installs, one in May 2025 and one in May 2026, drew praise by name for the crew and for the "pool school" walkthrough covering the equipment and getting the water balanced. The store side has its own following. A customer in 2022 had taken a water sample to three places and said Superior was the only one that didn't try to sell $300 of chemicals; a 2023 reviewer put it more bluntly, saying they won't gouge you. On Google the running average is 4.3 across 28 ratings. The complaints sit almost entirely at the front end, before any work starts. A buyer trying to arrange a new in-ground pool installation wrote in June 2026 that repeated phone calls, voicemails and emails went unanswered. Two reviews posted on the same day in August 2025 describe a quote visit that went badly — both name Tom, and both describe someone who barely stepped into the yard and made clear he wasn't interested in the project. A 2022 reviewer said only that the price was too high, which sits awkwardly beside the no-upsell praise from the same stretch of years. For liner replacement, renovation and seasonal service around the East Bridgewater, Hanover and Kingston area the company lists, the finished work draws steady praise going back years. If you are buying a whole pool, get the quote and the schedule in writing early, and plan to chase a response — the getting-started stage is where this company has drawn its sharpest criticism.
Jim and the crew were so great putting my liner in which looks fantastic! It was quick and very professional and at a good cost for the work. Would definitely recommend.
These people can't even answer their phone or return voicemail or emails. I've tried to contact them repeatedly for a new I ground pool installation.
Tom and his crew did an amazing job. I absolutely love my pool. They were very helpful through the entire process. Pool school was very helpful to really explain all the equipment and getting the water balanced perfectly.
Tom. That is the reason for a 1-star. Rude. Terrible customer service. Superior should consider hiring a sales representative. This guy isn't it!
One of the worst customer service experiences I’ve ever had. Tom came to give us a pool quote and was pompous, arrogant, and flat-out rude. He barely set foot in our yard before brushing us off and making it clear he had no interest in our project. He acted like he was doing us a favor just by showing up, and couldn’t get out of here fast enough. If this is how he treats potential customers, I can only imagine how terrible the actual process would be. Save yourself the frustration and look elsewhere.
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Added 10 new comments, added 23 new photos, verified active license, established rating 3.6